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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Diversity and Inclusion Advisor at Macmillan Cancer Support

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Diversity and Inclusion Advisor at Macmillan Cancer Support

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

An inside Look at eBay’s Data-driven Internal Communications [interview]

/ Conference, Internal Communications, Interview, Speaker
Ben Matthews

From March 23 to 25, the third Internal Communications Conference will be held in London. eBay’s Head of Strategic Communications Ben Matthews is one of the event’s key speakers: “We as communicators need to better speak the language of the business. Using insights in the right way can drive great outcomes for Internal Communications.” imgZine got the opportunity to interview him about his data-driven approach to communications.

You’ve previously mentioned that you don’t use engagement as a metric to gauge your internal communications. Why is this?

“We do have an overall measure of engagement (via a colleague survey). My point is that it’s dangerous to use general engagement surveys in an interpretive manner. They are largely symptomatic, rather than causal. This can lead to incomplete interpretations that fail to tackle problems. Also, why do businesses routinely sample customer metrics on a daily/weekly basis, but when it comes to a key business enabler like employees, only sample them once or twice a year?”

Which metrics help you to improve the outcomes of your internal communications?

For me, the trick is to have two different types of metrics. At a top level, you need an integrated scorecard of both internal and external measures to track and demonstrate our contribution to business outcomes over time. This needs to remain a consistent set of measures. The second set of metrics relate to campaigns. These metrics can be customized around a base set of measures that I tend to call ‘COMO’:

  • Clear link to business priorities
  • Outputs / out takes / outcomes
  • Measure wide and right
  • Ongoing and comparable

Which IC channels do you have and which ones are the most effective?

“I am a huge believer in ‘simple and often’. Also, technology could depersonalise the experience and cause confusion. That’s why I’ve built a ‘face first’ model, which encourages leaders to have a weekly team meeting. Employees know that they can come and speak to the group about almost anything. So the content becomes self-generating. Technology can then be used to support and complement this. We are in the process of experimenting with social business tools to help build more collaboration and a knowledge sharing culture within the business.”

Is there data that you’d like to measure but haven’t been able to thus far?

“Culture is a huge driver of engagement, yet businesses tend to only measure functional or rational engagement. Take the classic question, “would you recommend this business to a friend?” Asking someone a largely hypothetical question in that way is likely to generate an overly positive response as people rationalise their reply. What businesses should be asking is, “have you recommended this business to a friend?” That would generate a much better view as it shows how many colleagues have actioned a perception.”

Which measurements are you going to work on in the future?

“I’ve devised a totally unique approach of measuring culture and I’m now working on a better engagement approach to partner this measurement. It’s based more around emotional engagement – both emotive and cerebral. I also want to look to trial a happiness index, which would track how happy colleagues are on a weekly basis. The purpose would be to see if changes in overall happiness might act as an early warning to emerging issues.”
Hear Ben Matthews speak about data-driven internal communications at the Internal Communications Conference on March 25, 2015.

 

About the Author: Kelly Verdonk is Communications-Researcher at imgZine. She writes posts and reports on the latest internal & external communications trends, market research and customer insights.

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