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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

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  • IC Conference 2017, Day 2 Recap By Chairman Liam FitzPatrick
 

IC Conference 2017, Day 2 Recap By Chairman Liam FitzPatrick

IC Conference 2017, Day 2 Recap By Chairman Liam FitzPatrick

Thursday, 30 March 2017 / Published in alls, Article, BOC, Conference, Internal Communications

The BOC IC conference is one of my treats every year; I love the chance to listen to colleagues talk about the challenges we all face and to hear the solutions which they came up with.  And this year we were lucky to have speakers who were generally willing to tell it like it was; without claiming everything was perfect!

Internal Communications Conference 2017

One such speaker was Richard Donovan from Experian; the British consumer and credit data experts.  He told a story about what happens after your team wins an award.  He shared the journey his team had been on as it developed to the stage of winning the Institute of Internal Communications Team of the Year title in 2014 and then he talked about how they maintained momentum.

In particular, he explained about how they used data to segment their internal audiences.  Interestingly, they used the Mosaic tool (produced by Experian) to identify the social demographics of their UK workforce and tie it to their media preferences.  Additionally, Richard uses Newsweaver to enable him to target specific audience groups; his key message was about seeing IC as an enabling function; he asked if it doesn’t support the business strategy why are we doing it?

Next came the BBC’s Emily Kirwan who talked about change in the organisation.  She talked about the challenges of communication with a very diverse workforce; a workforce of journalists who are trained to be critical and challenging.  Her approach stressed the importance of person to person communications.  In an environment that is rich with channels and able to offer a fantastic range of media choices, she stressed the importance of human contact in communications.

Emily was also one of the stars of our Panel discussion.  Joined by Justine Stevenson of the London Stock Exchange, Sanjoy Mukherjee of consumer goods giant RB and neuroscience expert Deborah Hulme she led a really engaging conversation about skills in the digital era, coping with external crises, giving employees a voice and building engagement.  Strong contributions from colleagues in the room ensured that we had a meaningful discussion and picked up some valuable insights.

Sanjoy kept the focus on working in difficult situations when he led a fascinating discussion about the impact of Brexit on IC.  He was keen to stress that he didn’t have a crystal ball that enabled him to make solid prediction about what would happen over the next 30 months but he outlined some important principles for preparing for change.  Perhaps most importantly he posed some challenging questions that every communicator should address about how crucial messages reach employees and whether comms teams are prepared for difficult conversations.

IC Conferecne 2017

Justine Stevenson took us through a recent M&A case study from her time in the brewing industry.  In a highly regulated financial situation there are strict limits on what can and can’t be said to employees, constraints which pose special challenges when it is important to maintain business performance.  Her message stressed the importance of having clear processes for communications and strong mechanisms for capturing employee concerns.  In a merger, many of your colleague, she said, would not welcome joining forces with people they had recently considered to be competitors and whose culture they do not understand; giving them an opportunity to vent their feelings is incredibly important she argued and the key to a smooth merger.

Finally, neuroscience expert Deborah Hulme talked us through some of the latest thinking in the field and made powerful links to the work of internal communicators.  Her talk stressed that many of the messages we are responsible for transmitting in organisations have unintended consequences and provoke unexpected responses.  People can easily perceive threats to their status, their sense of certainty, personal autonomy, relationships and sense of fairness; Deborah gave some powerful advice about ensuring that where there was a potential for sending out a threatening message a communicator should look for opportunities to provoke counterbalancing positive emotions.

Overall, the day was a great mix of entertainment and information and a great chance to hear colleagues talk about real experiences and ideas.

I hope I get asked back next year!

————————————————————————–

About the Author: Liam FitzPatrick

Liam has 25 years of experience with change, PR and internal communications comes from working in-house and in consultancy. He has worked in civil engineering, energy, manufacturing and transportation as well as telecoms. He was Global Head of Internal Communications at Marconi during its financial restructuring and has worked on change and transformation projects in a wide variety of situations. He is particularly interested in developing teams, research and planning.

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BOC Global Events and Training Group – is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant.

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