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Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

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  • How BG Group Motivated and Engaged Employees During the Merger with Royal Dutch Shell [interview]
 

How BG Group Motivated and Engaged Employees During the Merger with Royal Dutch Shell [interview]

How BG Group Motivated and Engaged Employees During the Merger with Royal Dutch Shell [interview]

Tuesday, 13 September 2016 / Published in Article, BOC, Internal Communications, Interview
PAUL OSGOOD -INTERVIEW BOC

Next month the Internal Communications Camp will take place on October 7, 2016 in Amsterdam. This high end event enables you to adopt cutting-edge leadership skills, lead and manage sustainable change, facilitate winning Internal Communications strategy, transform and shape the future. During this inspiring day you will gain insights and examples of good practice adopted by successful brands. One of the speakers will be Paul Osgood, former Global Head of Internal Communications of BG Group. We had an exclusive one on one with Paul and discussed some ins and outs about his challenges during the merger with Royal Dutch Shell.

What was your biggest challenge in internal communications during the merger?
Shell’s acquisition of BG Group was one of 5 global deals valued at over $50bn in 2015 and the 7th largest M&A transaction ever in Europe. During these kind of large acquisitions, the biggest challenge is to keep employees motivated and engaged.

What was your strategy to make the most out of it?
It’s possible to consider merger transactions as similar to major change programmes, especially when we think of communication treatments for leaders and employees. As we listened to leaders and employees, we recognised that almost all of their questions were outlining what we might call a new change curve where, regardless of the timing or the sentiment, there was just one fundamental question – “Have I got a job?”. Once we understood that this question is at the centre of almost all interactions regardless of morale, motivation and where we were in the merger, we were free to help leaders to acknowledge and respond to this critical communication dynamic.

Paul Osgood

Can you give us a look in the cockpit of BG Group internal communication during the merger with Royal Dutch Shell?
The team was small; roles were split between business partnering the transaction itself, the BG Executive Committee, leaders and key business functions. This is quite a stretch for any team, putting aside the challenge of the impending corporate transaction and so we were pushed hard to deliver a consistent and value-adding service to the business.

What were the channels you were using during the merger and which ones were the most effective?
We used a omnichannel approach; face-to-face communication, digital and some paper-based communications – basically we were content rich and so we were very liberal with the channels we used. Let’s walk you through our on- and offline channels:

Online Offline
Jive – our enterprise wide social media platform Bi-monthly corporate magazine
Corporate intranet Global/local town hall meetings (face to face meetings)
Video
E-mail

Face to face communication was always most successful for us and hence we used the global town hall meeting as the springboard for a raft of more local and personal communications that would follow. Video proved to be a very efficient and cost effective method of achieving distribution of key information and making the executive more accessible to our employees worldwide.

We also talked with Paul Osgood about employer branding, as we are launching our employer branding anytime soon. Don’t miss the exciting opportunity to join Paul Osgood, as well as other leading Internal Communications professionals from Rolls-Royce, Zurich Insurance and Schneider Electric at the IC Camp on October 7 in Amsterdam.
———————————————

About the Author: Tineke van Bakel

Tineke van Bakel is Content Marketeer at ORTEC for Communications. Tineke writes posts and reports on the latest internal & external communications trends, market research and customer insights. www.orteccommunications.com

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BOC Global Events and Training Group – is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant.

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