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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Diversity and Inclusion Advisor at Macmillan Cancer Support

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Diversity and Inclusion Advisor at Macmillan Cancer Support

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

Be authentic; be proactive; be positive [interview]

/ Article, Marketing and PR, Speaker
Tony coll

Tony Coll is one of the UK’s most experienced reputation management and crisis communication specialists. A former journalist in newspapers, BBC TV and BBC radio, he also works as a writer, producer and director in TV drama, film, light entertainment and corporate video. He now uses his knowledge of the media, how it works, and of the key concepts of news and storytelling, to help individuals and organisations maintain and improve their reputations, in good times and bad. His consultancy covers writing, speeches, video and media interview training.

Tony is one of the key note speakers at the“Marketing Brilliance Awards”, Georgia, held in Tbilisi on 25th October 2013.

Marketing Brilliance Award offers:

  • One-day conference featuring world-class speakers from Microsoft, BBC, London Transport Museum, Nokia, Philips and many more
  • Gala dinner and the Awards Ceremony

Q: What would you say the critical success factors are and how difficult was your journey to success?
A: One of my favourite sayings is “find your song and sing it with joy” because I think that’s the key to human happiness as well as material success. But it’s a lot harder than it sounds. First you have to know yourself, and get a realistic understanding of what you are good at and what you are not so good at. Only then can you decide where you want to go and what you want to achieve. It took me many years to go through that process personally and realise that communication, particularly on behalf of people and causes that deserve a wider hearing, was where both my heart and my talents lay.

Q: How important is reputation management for companies and what damage it can do?
A: Reputation management can be a matter of life and death for an organisation. A good reputation can take years to build, and can be destroyed in seconds, by a foolish mistake, one person’s bad behaviour, or even matters beyond your control. In my presentation I will be telling some stories of individual crises, how they occurred and how well or poorly they were handled.

Q: What would be your advice on the best approach to crisis communication?
A: First of all you have to be honest about what has happened. Many organisations damage their reputations still further by trying to deny the undeniable or defend the indefensible. If people have been hurt by your actions, you have to say sorry, and mean it. Then you have to show that you are taking action to fix the crisis. Those are by far the most important factors, particularly in the first stages of the crisis. After that comes the inquiry – how did this happen? How do we make sure it never happens again? And it’s important that the recommendations that result from your inquiry are actually implemented. Of course, a crisis is never full predictable. But you can prepare to some extent by having a crisis plan and a crisis team that hold regular practice sessions.

Q: You are delivering the topic: ‘Reputation management and Crisis Communications’ at the marketing brilliance awards, Tbilisi. Could you please tell us what the delegates will take away from your presentation?
A: My key messages are summed up in the tagline “be authentic; be proactive; be positive”. An organisation that is not authentic, that is pretending to be something other than it really is, will always suffer during a crisis, because the pretence will be discovered and you will look foolish or hypocritical. Being proactive is about being flexible and prepared for change, so that when an unexpected crisis happens, you are quick-witted enough to respond quickly and appropriately. And being positive means having the confidence to be proud of your real achievements and not be cowed by unfair negative publicity, even in the face of a crisis.

Q: Have you been to Georgia before?
A: Never! I am really looking forward to it. I know it is a beautiful and mountainous country with a very independent spirit and a fascinating history and cultural heritage. As a linguist I will try to learn at least a little of the language, which is seemingly related to no other language in the world, and the very intriguing alphabet! Georgia gets very little coverage in the Western media. Maybe I can do something to change that…?

Q: Have you worked with the organisers of the event before?
A: Yes, I ran a workshop for them at the ‘Cutting Edge Marketing and PR’ conference in London earlier this year. BOC-Global Events Group are very professional and good to work with, and I’m sure they will create a truly amazing conference in Georgia.

Tony Coll is one of the keynote speakers at the “Marketing Brilliance Awards”, Georgia, held in Tbilisi on 25th October 2013. The ceremony is organised by a British company – BOC Global Events Group – supported by most of Georgian Media:

Event Marketing Partner: Marketer.ge; General Media Partner: Palitra Media, Official Radio: Palitra Radio, Radio Imedi ; Official Online TV: Palitra TV, ITV.ge; Media Partners: BPI, Caucasus Business Week, Ambebi.ge, iMarketing.ge, Presa.ge, People.ge, Droni.ge.

Find Out More: www.Marketing-Brilliance.boc-uk.com

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