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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

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  • Don’t get left behind in 2015! [interview]
 

Don’t get left behind in 2015! [interview]

Don’t get left behind in 2015! [interview]

Friday, 27 February 2015 / Published in Conference, Internal Communications, Interview, Speaker
Heather Wagoner

The third Internal Communications Conference will be held in London from March 23 to March 25, 2015. The event is for Internal Communications and Employee Engagement leaders to learn about the latest developments in this fast-changing marketplace. London Underground’s Head of Internal Communication and Engagement, Heather Wagoner, will share her insights on keeping up with the industry’s changes at the conference. imgZine got the opportunity to interview her and learn more about this exciting topic.

1. What are the biggest challenges facing the internal comms sector?

We as Internal communications practitioners need to make sure that we are partnering with the leaders of organisations strategically to operate as advisors and coaches. Don’t just perform a transactional set of tasks; think about their impact on business decisions as well. Our input should help leaders arrive at better business decisions.

Also, don’t wait to find a leader who’s a ‘champion of communications’. Instead, turn the leaders you have into better communicators by coaching them and building trusted relationships. We need leaders advocating on our behalf in the rooms we aren’t in to help build credibility for communications at the organisational level.

2. In which areas do you think the sector needs to change and why?

I’ve heard for a long time now that in Internal Communications we’re in a ‘revolution’. Yet, the same conversations about channels and frustration over a lack of influence prevail. While there are so many industries that have fantastic insights to share and adapt, we seem a bit reticent at times to tap into that best practice. I think we worry too much about the ‘not invented here’ syndrome, when actually (as an industry) we should be endlessly curious and welcome influence from a range of sectors. For instance, if you want to know how to run a successful campaign, look at PR and Marketing. Want to know how to gain influence with senior leaders? Look at Psychology.

3. What are you doing to help change the sector and how did you implement these changes at London Underground? Could you give a concrete example?

I think employees expect to be treated as individuals now, with individual preferences and individual voices. Our traditional audience segmentation techniques are helpful to identify employee groups, but the reality is that they don’t always address individuals within those groups. We see our communications miss the mark time and time again, with communications pros often getting caught in circles of endlessly trying to tailor messages for smaller and smaller audience groups. In my opinion, the key is creating messages that appeal to employees on a ‘human’ level rather than a role, location or even generational level.

4. You are speaking at the Internal Communications Conference in March, could you let the readers know what to expect?

I’ll be presenting with my colleague, Paul Facer, Senior Internal Communications Business Partner, on how biases are at play in communications – both in practitioners and in audiences – and how we’re working to overcome these barriers in a campaign that we are running to implement one of the biggest changes in the history of London Underground – the Night Tube.

Hear Heather Wagoner speak at the Internal Communications Conference on March 24, 2015.

You can follow Heather Wagoner on Twitter (@Heather_Wagoner) or the website www.commsnerds.com

 

About the Author: Kelly Verdonk is Communications-Researcher at imgZine. She writes posts and reports on the latest internal & external communications trends, market research and customer insights.

Tagged under: Conference, IC, Internal Comms, Internal Communications, Interview

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