Social media is a powerful tool for businesses, offering opportunities to increase brand awareness, engage audiences, drive sales, and enhance customer relationships. However, businesses must also navigate challenges such as platform selection, content strategy, engagement metrics, and reputation management to maximise their social media presence effectively.
The Social Media Applications for Business Programme is a 3-day intensive training experience designed for professionals who want to leverage social media strategically, improve customer engagement, and use data-driven insights to optimise performance. Through real-world case studies, hands-on content creation, AI-driven automation techniques, and social media analytics, participants will gain practical skills to enhance brand visibility and maximise ROI.
This programme is ideal for marketing professionals, business owners, entrepreneurs, social media managers, digital marketers, and brand strategists who want to harness the power of social media to grow their business, improve engagement, and drive measurable results.
Social Media Strategy, Brand Identity & Audience Profiling
- The benefits and challenges of using social media for business
- Choosing the right social media platforms – Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, Threads, Snapchat, etc.
- Social media channels & their features – understanding the pros and cons of each platform
- Defining brand identity – how to maintain consistency across multiple platforms
- The Hierarchy of Effects – understanding how audiences move from awareness to action
- Audience engagement techniques – how to create interactive, shareable content
- Targeted audience profiling – understanding audience demographics & behaviour
- Selecting the best social media platform for your brand’s objectives
Content Creation, Hashtags, and Social Media Engagement
- Content marketing strategies – creating engaging, high-performing posts
- Hashtags – how to use them effectively to expand reach and visibility
- Social media posting – best times, formats, and frequency for engagement
- Using social media for brand presence – building credibility & visibility online
- The importance of responding to positive and negative comments professionally
- Customer feedback management – how to leverage feedback for brand improvement
- Dealing with complaints and crisis management on social media
- AI-driven social media automation – chatbots, scheduling tools, and customer service automation
Social Media Metrics, Analytics & Performance Optimisation
- The importance of an online presence and social media monitoring
- Online analytics software – how to track social media performance
- Key social media metrics – engagement rates, conversions, ROI tracking
- Understanding social media algorithms – how to maximise organic reach
- Measuring audience behaviour with Google Analytics, Meta Insights, LinkedIn Analytics
- Social listening – monitoring brand mentions & sentiment analysis
- Case study: How businesses use analytics to refine social media strategies
- Final project: Developing a strategic social media plan for business growth
By the end of the course, participants will be able to:
- Develop a structured social media strategy aligned with business goals
- Learn how to select the right social media platforms for target audiences
- Master content creation, hashtag strategies, and audience engagement techniques
- Understand how to monitor, respond to, and leverage customer feedback effectively
- Learn how to use AI-powered automation for scheduling and social media management
- Gain expertise in social media analytics, performance tracking, and ROI measurement
- Improve decision-making by leveraging data insights to optimise social media campaigns
Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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