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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

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  • Don’t Advertise, entertain! [interview]
 

Don’t Advertise, entertain! [interview]

Don’t Advertise, entertain! [interview]

Monday, 02 February 2015 / Published in Conference, Interview, Marketing, Marketing and PR, Speaker
Omar Rostom

Omar Rostom is the Consumer Engagement & Media Manager for Nokia Near East, North Africa, & Levant. His focus is to drive integrated consumer engagement strategies for Nokia where he manages and oversees the company’s media strategies & digital assets. With almost a decade of experience honed in building integrated communication strategies with some of the biggest brands in the region; such as Proctor and Gamble, BMW, and many others; he is an acknowledged thought leader and innovator that challenges the conventional wisdom to create richer brand experiences.

Omar is one of the key note speakers at the “Marketing Brilliance Awards”, Georgia, held in Tbilisi on 25th October 2013.

Marketing Brilliance Award offers:

  • One-day conference featuring world-class speakers from Microsoft, BBC, London Transport Museum, Nokia, Philips and many more
  • Gala dinner and the Awards Ceremony

Q: Why is Social Media Important for Businesses?

A: Today social media is the most translucent, interactive and engaging form of Marketing and PR. Social Media offers a remarkable opportunity to find and engage potential clients as well as to create a strong brand identity.; It makes real time engagement possible and allows brands to develop deeper connections with clients and prospects in ways that were previously not possible. Social media can be a powerful business-generating tool, or a total waste of time. If performed correctly, it can measurably increase leads and sales.

Q: Could you tell us, how do you create social media marketing that appeals to consumers?

A:  The most important elements are; to respect your consumers and put yourself in their shoes.  In this day and age, consumers are constantly bombarded with advertising messages screaming for their attention.  The advertising scene has become increasingly cluttered and our receptiveness to those messages is continually decreasing.  The only way brands can secure mind share with consumers is by delivering informative and entertaining content that consumers can experience – otherwise, it’s just another ad for another brand.

 Q: What is required from marketers to create these kinds of experiences?

A: Marketing expert Scott Cook said:  “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Once a marketer is ready to grasp this concept, he or she will be able to create experiences that will inspire consumers rather than push advertising at them.

 Q: You are a key-Note Speaker at the Marketing Brilliance Conference, Georgia; could you tell us what will the delegates take out form your presentation?

A: I’ve been fortunate enough to work with a variety of different countries and brands with very rich cultures and identities.  I will be talking about the value of Social Media Content Marketing and showcasing to the audience some successful examples.

I will also be showcasing a recent Nokia campaign that secured some interesting results by focusing on educating and entertaining consumers.  Social media presences are fundamentally about building communities.  Our focus at Nokia has always been to add value to people’s lives by engaging, educating, and interacting with them on our presences.

Q: Is this your first time in Georgia?

A: This will be my first time in Georgia and I am very excited to visit a country with so much history and natural beauty.  I am sure this will be a great event and experience for both the audience and the speakers!

Omar Rostom is one of the key note speakers at the “Marketing Brilliance Awards”, Georgia, held in Tbilisi on 25th October 2013.  The ceremony is organised by British company – BOC Global Events Group, supported by most of Georgian Media.

Find Out More: www.Marketing-Brilliance.boc-uk.com

Tagged under: BOC, Conference, Interview, Marketing, PR, Speaker

About BOC - Global Events Group

BOC Global Events and Training Group – is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant.

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