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Developing and Implementing Marketing Plans

  • Course Details:

    Ref: MP10 Length: 3 Days
    Location: London Price: £1990 excl. VAT


Developing and Implementing Marketing Plans intensive short course examines all facets of marketing planning from market analysis and customer profiling to segmentation and brand positioning. You’ll learn the benefits of adopting strategic marketing tools and how they can support you in growing your organisation, protecting your market position and building customer loyalty.

Great marketing campaigns don’t just happen — they’re the result of well thought out marketing strategies and well implemented plans. And when carried out successfully, they can be the key to a business unit’s or whole organisation’s success.

Who should attend

This Developing and Implementing Marketing Plans course is for product or marketing manager or someone looking to advance their career in marketing and enhance their skills to successfully develop and implement marketing plan.

Course Content

Developing a strategy

  • Strategic marketing concepts
  • Marketing – sales partnerships: how to plan and implement customer strategies
  • Myths about planning
  • Relationship between a strategic plan and a marketing plan

Segmenting the market

Assessing strengths and weaknesses

Widening your reach

Implementing a campaign

Internet Marketing Plans

  • Natural Search Engine Optimisation (SEO) on traditional web search
  • Natural SEO on other forms of Internet search
  • Paid advertising on the search engines, known as PPC (pay per click) advertising
  • Paid (PPC) advertising on locations other than traditional web search
  • Banner advertising and other forms of paid advertising (pay per impression)
  • Viral marketing and marketing on the web2.0 and new social networks
  • Online articles PR distribution
  • Email Marketing Website Conversion
  • Measuring the ROI (return on investment) of the different parts of online marketing

Evaluation: What to do next


Learning Outcome

By the end of the course, participants will be able to:

  • Analyse environmental forces that impact on marketing plans
  • Undertake quantative and qualitative research and analyse trends
  • Develop offensive and defensive strategies for competitive advantage
  • Position the brand for market dominanceImplement marketing strategies and monitor performance
  • Understand the critical relationship between marketing planning andsales execution
  • Develop marketing strategies to achieve the target objectives

Want to make an enquiry on Developing and Implementing Marketing Plans Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.


Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846


Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.


All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


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Omar Rostom is the Consumer Engagement & Media Manager for Nokia Near East, North Africa, & Levant. His focus is to drive integrated consumer engagement strategies for Nokia where he manages and oversees the company’s media strategies & digital assets.