Developing and Implementing Marketing Plans

  • Course Details:

    Ref: MP10 Length: 3 Days
    Location: London Price: £2090 excl. VAT

Introduction

A well-structured marketing plan is essential for business success, serving as a roadmap to attract customers, strengthen brand positioning, and drive sales growth. However, developing an effective marketing plan requires a deep understanding of market trends, audience segmentation, competitive analysis, and campaign execution.

The Developing and Implementing Marketing Plans Programme is a 3-day intensive training experience designed for professionals who want to build comprehensive marketing plans, implement data-driven strategies, and measure campaign effectiveness. Through real-world case studies, hands-on exercises, and AI-powered marketing tools, participants will gain practical insights into marketing strategy development, customer engagement, and ROI optimisation.

Who should attend

This programme is ideal for marketing managers, business owners, entrepreneurs, brand strategists, sales professionals, and digital marketers who need to develop structured, results-driven marketing plans that align with business goals and deliver measurable impact.

Course Content

Marketing Plan Development & Strategic Insights

  • Understanding the importance of a structured marketing plan
  • Key components of a marketing plan – goals, strategies, execution, and KPIs
  • Conducting market research and competitive analysis
  • Target audience profiling – understanding customer demographics and behaviours
  • Brand positioning and value proposition – creating a unique market identity
  • Setting SMART marketing objectives for business growth
  • Case Study: How leading brands build successful marketing strategies

Campaign Planning, Execution & AI-Powered Marketing

  • Selecting the right marketing channels – digital, social, traditional, and omnichannel strategies
  • AI-driven marketing – leveraging automation, predictive analytics, and AI tools
  • Budget allocation – optimising marketing spend for maximum impact
  • Creating content and messaging that resonates with target audiences
  • Paid vs. organic marketing – balancing ad spend and customer acquisition costs
  • Workshop: Building a marketing campaign framework
  • Case Study: How AI-powered tools improve marketing efficiency

Measuring Performance & Optimising Marketing ROI

  • Understanding key marketing metrics and performance indicators
  • Tracking success using Google Analytics, CRM tools, and social media insights
  • Conversion rate optimisation (CRO) – turning leads into loyal customers
  • Crisis management and agility – adjusting marketing strategies in real-time
  • Presenting marketing plans to stakeholders – gaining leadership buy-in
  • Final Project: Developing a real-world marketing plan for implementation
  • Case Study: How brands measure and refine marketing effectiveness
-DOWNLOAD COURSE CONTENT PDF

Learning Outcome

By the end of the course, participants will be able to:

  • Develop a structured, goal-oriented marketing plan
  • Learn how to use AI and automation to enhance marketing effectiveness
  • Gain expertise in customer segmentation, competitive analysis, and brand positioning
  • Understand how to allocate marketing budgets for maximum ROI
  • Learn how to track campaign performance and adjust strategies in real-time
  • Strengthen their ability to execute high-impact marketing campaigns
  • Improve decision-making using data-driven insights and predictive analytics

Want to make an enquiry on Developing and Implementing Marketing Plans Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.

WAYS TO REGISTER FOR OPEN SALES AND MARKETING TRAINING COURSES

Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846

BOC APPROACH

Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.

TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES

All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846

ONE TO ONE COACHING & MENTORING

All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846

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Omar Rostom is the Consumer Engagement & Media Manager for Nokia Near East, North Africa, & Levant. His focus is to drive integrated consumer engagement strategies for Nokia where he manages and oversees the company’s media strategies & digital assets.

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