Marketing is at the heart of every successful business. Understanding consumer behaviour, crafting compelling brand messages, and developing effective marketing strategies are essential skills for business growth and competitive advantage.
The Principles of Marketing Programme is a 5-day intensive executive training experience designed for professionals who want to build a strong foundation in marketing, develop strategic marketing plans, and drive business success through effective campaigns. Through real-world case studies, hands-on exercises, and expert-led discussions, participants will gain practical insights into modern marketing principles, digital strategies, and customer engagement techniques.
This programme is ideal for marketing professionals, business owners, entrepreneurs, brand managers, sales professionals, and executives who want to understand and apply fundamental marketing principles. It is designed for professionals looking to enhance their marketing skills, improve brand positioning, and create impactful marketing campaigns.
Introduction to Marketing & Consumer Behaviour
- Understanding the role of marketing in business growth
- The evolution of marketing strategies and modern trends
- The marketing mix (4Ps: Product, Price, Place, Promotion)
- Consumer behaviour – understanding what influences buying decisions
- Case study: How leading brands use consumer psychology to drive sales
Market Research & Competitive Analysis
- The importance of market research in strategic decision-making
- How to identify target audiences and segment markets effectively
- Analysing competitors and identifying market gaps
- Tools for data-driven marketing insights and trend forecasting
- Case study: How market research drives successful product launches
Branding & Positioning for Market Success
- Understanding brand identity, value proposition, and differentiation
- Developing a strong brand strategy to build trust and customer loyalty
- Positioning strategies – how to stand out in competitive markets
- Brand storytelling and emotional connections with consumers
- Case study: How global brands create strong market positioning
Marketing Channels & Digital Strategies
- Understanding traditional vs. digital marketing approaches
- Social media marketing, content marketing, and influencer strategies
- Search engine optimisation (SEO) and search engine marketing (SEM)
- Email marketing, automation, and customer relationship management (CRM)
- Case study: How businesses use digital marketing for brand growth
Creating & Executing Effective Marketing Campaigns
- Developing marketing plans and strategic roadmaps
- Setting KPIs and measuring marketing effectiveness
- Budgeting and resource allocation in marketing campaigns
- Aligning marketing strategies with business objectives
- Final project: Developing a strategic marketing plan for a brand
By the end of the course, participants will be able to:
- Gain a strong understanding of fundamental marketing principles
- Learn how to develop effective marketing strategies and brand positioning
- Understand consumer behaviour and how to influence purchasing decisions
- Master the use of digital marketing, social media, and content strategies
- Improve decision-making with market research and competitive analysis techniques
- Develop a comprehensive marketing plan for business growth
- Strengthen their ability to measure marketing success and campaign performance
Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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