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Kindle for BOC Delegates
To promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder. Find out more
This Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
In this practical course participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented. They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product or market development.
This course is beneficial for marketing executives, account managers, marketing managers, data managers or anyone with an interest or whose role is beginning to encompass a marketing element. For some people this course will mean a journey through totally new concepts, for others they will find both new ideas and their experiences revisited/challenged. Whatever category you fit into by the end of this course you will truly understand what marketing means and how the key principles of marketing can be applied.
What is Marketing?
Characteristics of a market
- How markets function
Marketing Practices
- Marketing communication principles and practice
- Identifying, segmenting and targeting customers
- Evaluate the role of marketing activity in your organisation & markets
The Marketing Mix
- The scope of the marketing mix
Current Issues in Marketing
Marketing Environment
Marketing Research
Segmenting, Targeting and Positioning
- Simple segmentation exercise
- Evolution of competitive edge(s)
- Consumers Positioning Through The 7 PsPlanning
Marketing Planning
By the end of the course, participants will be able to:
- The ability to define what marketing means and where it begins
- The ability to recognise the need and principles for a market audit and strategic plan
- Knowledge to consider elements of the marketing mix
- Practical skills to apply industry recognised models and techniques to smooth the path to an effective marketing campaign
- Knowledge to structure a marketing plan
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Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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