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Principles of Marketing

  • Course Details:

    Ref: MPM2 Length: 1 Week
    Location: London Price: £3190 excl. VAT


This Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.

In this practical course participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented. They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product or market development.

Who should attend

This course is beneficial for marketing executives, account managers, marketing managers, data managers or anyone with an interest or whose role is beginning to encompass a marketing element. For some people this course will mean a journey through totally new concepts, for others they will find both new ideas and their experiences revisited/challenged. Whatever category you fit into by the end of this course you will truly understand what marketing means and how the key principles of marketing can be applied.

Course Content

What is Marketing?

Characteristics of a market

  • How markets function

Marketing Practices

  • Marketing communication principles and practice
  • Identifying, segmenting and targeting customers
  • Evaluate the role of marketing activity in your organisation & markets

The Marketing Mix

  • The scope of the marketing mix

Current Issues in Marketing

Marketing Environment 

Marketing Research

Segmenting, Targeting and Positioning 

  • Simple segmentation exercise
  • Evolution of competitive edge(s)
  • Consumers Positioning Through The 7 PsPlanning

Marketing Planning


Learning Outcome

By the end of the course, participants will be able to:

  • The ability to define what marketing means and where it begins
  • The ability to recognise the need and principles for a market audit and strategic plan
  • Knowledge to consider elements of the marketing mix
  • Practical skills to apply industry recognised models and techniques to smooth the path to an effective marketing campaign
  • Knowledge to structure a marketing plan

Want to make an enquiry on Principles of Marketing Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.


Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846


Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.


All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


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This Complete Direct and Digital Marketing one week highly practical and interactive training course will give participants a complete overview of all the essential direct and digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.


Omar Rostom is the Consumer Engagement & Media Manager for Nokia Near East, North Africa, & Levant. His focus is to drive integrated consumer engagement strategies for Nokia where he manages and oversees the company’s media strategies & digital assets.