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Complete Direct and Digital Marketing

  • Course Details:

    Ref: MCD1 Length: 1 Week
    Location: London Price: £3190 excl. VAT


This Complete Direct and Digital Marketing one week highly practical and interactive training course will give participants a complete overview of all the essential direct and digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

Who should attend

The Complete Direct and Digital Marketingcourse is beneficial for marketing executives, account managers, marketing managers, data managers or anybody responsible for running campaigns – using any offline or online media.The programme will help participants to gain a better understanding or update on how direct and digital marketing works today.

Course Content

What do we mean by direct and digital marketing 

  • Overview
  • Some key terms and definitions

How direct and digital marketing work together

  • Customer database
  • The customer loyalty campaigns
  • Customer dominance
  • Internal marketing

Marketing strategies that work 

  • Five critical success factors
  • Positioning
  • Developing and using customer insight
  • Segmentation
  • Costing and evaluating campaigns

Campaign planning

  • Offline media planning
  • The 7 stages of planning an integrated campaign
  • Turning plans into action
  • Checklists of all key tasks

Getting the most out of your data 

  • The strategic role of data in modern direct and digital marketing
  • Integrating online and offline data
  • Keeping it up to date
  • Data privacy and the law
  • Deduplication and data maintenance
  • Basics of data analysis

Search marketing (SEO and PPC)

  • Planning your website – functionality, navigation and content
  • Customer personas and customer journeys
  • Getting the right content on your site
  • Copywriting for the web
  • Usability testing – how to make sure things are working
  • SEO – what is it and how do you do it better?
  • Paid Search – what is it and how do you do it better?
  • Affiliate Marketing – what is it and how do you do it better?

Online display and email

  • How online advertising works
  • Email marketing – acquisition and retention
  • Key success factors for online display
  • Measuring email effectiveness and optimising campaigns

Social media

  • Social media overview
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Google+
  • Social Listening
  • Blogging


  • Key considerations for digital marketers
  • What will the future hold?
  • How to build the dream online strategy
  • Further reading and sites to keep an eye on

Learning Outcome

By the end of the course, participants will be able to:

  • Understanding the strategic issues of each topic followed by the nitty-gritty of implementation
  • Knowledge, skills and confidence to plan an integrated marketing strategy
  • Experience in developing offline and online communications strategies
  • The ability to develop a strategy and evaluate the economics of planning and running campaigns
  • The ability to brief and manage creative teams and to evaluate creative work
  • Understanding how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy
  • Knowledge how to build great websites through content, navigation and optimising them using analytics
  • The ability to use social media platforms to benefit the company and stay connected to customers

Want to make an enquiry on Complete Direct and Digital Marketing Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.


Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846


Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.


All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


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Omar Rostom is the Consumer Engagement & Media Manager for Nokia Near East, North Africa, & Levant. His focus is to drive integrated consumer engagement strategies for Nokia where he manages and oversees the company’s media strategies & digital assets.