The world of marketing has transformed, with AI, automation, and data-driven strategies redefining direct and digital marketing. Businesses must leverage AI, customer segmentation, SEO, PPC, social media, and performance-driven marketing campaigns to maximise engagement and revenue.
The Complete Direct and Digital Marketing Programme is a 5-day intensive executive training experience designed to help professionals master modern marketing techniques, optimise AI-powered marketing, and execute high-impact campaigns. Through real-world case studies, hands-on exercises, and expert-led discussions, participants will gain practical insights into AI marketing, campaign planning, customer segmentation, and omnichannel strategies.
This programme is ideal for marketing professionals, digital strategists, business owners, entrepreneurs, brand managers, and sales executives who want to enhance their expertise in direct and digital marketing. It is designed for professionals looking to integrate AI, optimise campaign planning, and create high-impact marketing strategies that drive engagement and conversion.
Foundations of Direct & Digital Marketing
- The evolution of direct and digital marketing in today’s business landscape
- Understanding customer journeys, personalisation, and engagement strategies
- The marketing mix in the digital era (content, automation, channels, analytics)
- Data-driven marketing – how businesses use customer insights to drive campaigns
- Case study: How direct and digital marketing work together for maximum impact
Day 2: Campaign Planning & Execution
- The essentials of marketing campaign planning – strategy, objectives, and execution
- Identifying target audiences and customer segmentation techniques
- Choosing the right marketing channels for B2B and B2C marketing success
- Structuring an omnichannel marketing plan for maximum reach and conversion
- Case study: Creating a results-driven direct and digital marketing campaign
Day 3: SEO, PPC & Social Media Marketing
- The role of SEO (search engine optimisation) and PPC (pay-per-click advertising)
- Keyword research and content optimisation for search engine rankings
- Creating high-performing Google Ads and remarketing strategies
- Social media advertising – Facebook, Instagram, LinkedIn, and TikTok strategies
- Case study: How leading brands drive traffic and conversions with paid and organic marketing
AI-Powered Marketing & Automation
- How AI is transforming direct and digital marketing
- AI-driven customer segmentation, predictive analytics, and automation
- Using AI for content creation, email marketing, and chatbots
- AI-powered ad targeting and campaign optimisation for better conversion rates
- Case study: How AI enhances personalisation and marketing performance
Performance Measurement, Analytics & ROI Optimisation
- Understanding key marketing KPIs and performance measurement metrics
- Tools for tracking and analysing campaign performance (Google Analytics, CRM, AI dashboards)
- Conversion rate optimisation (CRO) and A/B testing strategies
- Budgeting and resource allocation for maximum marketing efficiency
- Final project: Developing an AI-driven, data-backed marketing campaign
By the end of the course, participants will be able to:
- Gain a comprehensive understanding of direct and digital marketing strategies
- Learn how to use AI-powered marketing automation for personalised engagement
- Master the fundamentals of campaign planning, SEO, PPC, and content marketing
- Develop expertise in customer segmentation and omnichannel marketing execution
- Improve engagement through AI-driven social media and email marketing strategies
- Use analytics to track performance, measure ROI, and optimise conversions
- Build an integrated marketing strategy that leverages AI and data-driven insights
Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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