×

Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

×
Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

×
Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

×
James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

×
Martin Kirke

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

×
Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
×
Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
×
Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

×
Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
×
Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

×
Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

BOC UK

  • SUPPORT
  • Home
  • About BOC
  • Courses
    • Webinars and Online Courses
    • Management Courses
    • Leadership Courses
    • Finance Courses
    • HR Courses
    • Sales and Marketing Courses
    • Pr and Communication Courses
    • Specialised Courses
    • In-house Training Courses
    • Non-UK Courses
  • Conferences
    • Internal Communications Conference
    • Reinventing HR Summit, London
    • Reinventing Marketing Conference
    • IC Retreat, Doha
    • SHARP Marketing and PR Conference
  • Awards
    • Business Brilliance Awards
    • HR Brilliance Awards
    • Marketing & PR Brilliance Awards
    • IC Brilliance Awards
  • Blog
  • Registration
  • Contact
  • Blog
  • Article
  • We Need a Completely New Approach for Internal Communications [interview]
 

We Need a Completely New Approach for Internal Communications [interview]

We Need a Completely New Approach for Internal Communications [interview]

Monday, 02 February 2015 / Published in Article, Interview
Lucy Adams

From March 23-25, BOC organises its third Internal Communications Conference in London. During the event, MD of Firehouse and the BBC’s former Director of HR Lucy Adams will share her experiences: “I am hoping to provide some food for thought about how Internal Communicators can create and build trust, and how they can build leadership capability to communicate in a disrupted world.” imgZine got the opportunity to interview her about the blurring lines between HR and Internal Communications.

One of the services of your award-winning communications agency Firehouse is Disruptive HR. What do you mean by this?

“Traditional HR approaches are not keeping up with the demands of a disrupted world. We need to move more quickly, anticipate and respond to rapidly changing business models, consumer and employee expectations. So, I believe we need fresh approaches that challenge our assumptions of how we motivate our people, how we lead them and how we engage with them:

1.  A relationship with employees based on mutual trust
between adults rather than the current parent/child dynamic.
2.  Focus on impact rather than the process. The traditional appraisal
doesn’t deliver what we expect. We need to focus on the individual.
3. Prepare for disruption instead of complying with the status quo.
Identify future leaders, create organizations that can quickly respond to
change and create exciting work places for the new generation of employees.

What role does the internal communications strategy have in achieving this?

“How we communicate and how we listen is vital to this new approach. The tired old engagement survey, the broadcast techniques of yesterday and the fun but patronizing employee engagement initiatives need to be replaced with approaches that are based on different assumptions – such as ‘my employee is not a child’, ‘people are motivated by so much more than a bonus’, ‘one size cannot fit all’.”

How can IC teams translate these ideas into concrete elements?

“Factoring in greater choice in how you receive and communicate messages, embracing social media and digital, mobile based communications, incorporating much greater use of qualitative research tools and enabling staff led engagement rather than top down engagement initiatives.”

How should HR and IC teams work together to get the best results?

“They should work together at both a strategic and operational level, as this is crucial for the delivery of a compelling employee value proposition. This includes three key elements: the Promise (the employee brand), the Personality (the organization’s values) and the Relationship (the people policies and processes). In order to make sure they are harmonious and mutually reinforcing, HR and IC teams need to be joined at the hip in its creation – not just its execution.”

What do you think is the future of internal communications?

“Traditionally, Internal Communications tended to be about taking the key messages from the leaders and sharing them with their employees (newsletter central). Now, it’s all about the individual employee, how they prefer to communicate and receive information. When are they motivated and what will encourage and enable their performance? Leaders will understand how to build trust and will coach others in changing their approach. Digital, social media and collaboration between IC and HR, Marketing and Strategy are key to help your business and employees get the most from each other.”

Hear Lucy Adams speak about the challenge of leadership communications at the Internal Communications Conference on March 24, 2015.

________________________________________________________________________________

About the Author: Kelly Verdonk is Communications-Researcher at imgZine. She writes posts and reports on the latest internal & external communications trends, market research and customer insights.

Tagged under: Conference, IC, Internal Comms, Internal Communications, Interview

About BOC - Global Events Group

BOC Global Events and Training Group – is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant.

What you can read next

Use SMS to Enhance the Recruitment and Training
Use SMS to Enhance the Recruitment and Training Done by Your HR Department
ic conference 2017
IC Conference 2017, Day One Recap by Chairman Tom Crawford
IC Camp Paris 2015
IC Camp Paris 2015 [PRESS RELEASE]

BOC Upcoming Events

  • Internal Comms Camp, Amsterdam
  • Business Brilliance Awards
  • Marketing and PR Brilliance Awards
  • In-Biz Eagles

Recent Blog Posts

  • Brill Awards 2020

    2020 Brilliance Awards – Winners Announced

    2020 Brilliance Awards – Winners Announce...
  • BOC Brilliance Awards 2017

    2020 Brilliance Awards – Finalists Announced

    2020 Brilliance Awards – Finalists Announ...
  • Brilliance Awards 2019

    2019 Brilliance Awards Winners Announced

    2019 International Brilliance Awards Winners An...
  • BOC Brilliance Awards 2017

    2019 Brilliance Awards – Finalists Announced

    2019 Brilliance Awards – Finalists Announ...
  • IC Conference

    Magic wands, shiny baubles and bandwagons are not the future of IC

    According to internal communications veteran, K...
  • BOC Brilliance Awards 2018

    2018 BOC Brilliance Awards Winners Announced

    2018 BOC Brilliance Awards Winners Announced...

QUICK LINKS

  • About BOC
  • In-house Training Courses
  • Registration
  • Conferences
  • Contact Us
  • Awards
  • Sitemap
Please enter your MailChimp API KEY in the theme options panel prior to using this widget.

GET IN TOUCH

BOC Global Events & Training Group

Tel: +44 (0) 207 112 4846 Fax: +44 (0) 207 112 4845 Email: info@boc-uk.com

  • GET SOCIAL

Company Registration No.: 07660435 / Registered in England and Wales

© BOC Global Events and Training Group / www.boc-uk.com

TOP