In today's competitive business environment, mastering sales skills is essential for driving revenue, building strong customer relationships, and maximising business opportunities. Whether you are a new salesperson, an experienced sales professional, or a business leader, having the right sales strategies, negotiation techniques, and customer engagement skills is crucial for success.
The Essential Sales Skills Programme is a 5-day intensive course designed to equip participants with practical, real-world sales techniques, advanced communication skills, and high-impact sales strategies. Through interactive role-playing, case studies, and sales simulations, participants will learn how to effectively prospect, engage, negotiate, and close deals.
This course is ideal for sales professionals, business development managers, account executives, entrepreneurs, sales team leaders, and customer-facing professionals who want to enhance their sales skills, improve conversion rates, and build long-term client relationships.
The Foundations of Effective Selling
- Understanding the sales process – from prospecting to closing
- The psychology of selling – why customers buy
- Building confidence and overcoming self-limiting beliefs
- Developing a personal sales strategy and action plan
- Building rapport and establishing trust with prospects
- Case Study: How top-performing sales professionals build customer trust
Prospecting and Lead Generation Strategies
- Identifying and qualifying high-potential leads
- Leveraging digital tools for sales prospecting
- Social selling – using LinkedIn and social media for lead generation
- Cold calling and email outreach – best practices for engagement
- Using AI-powered sales tools for data-driven prospecting
- Workshop: Crafting compelling sales pitches and outreach scripts
Consultative Selling and Relationship Building
- Understanding customer needs through active listening and questioning
- Developing a consultative selling approach to add value
- Personalising the sales pitch to different buyer personas
- Handling objections with confidence and turning them into opportunities
- Creating long-term relationships through exceptional customer service
- Role-Play: Handling tough sales objections in real-world scenarios
Negotiation Techniques and Closing the Deal
- Key principles of successful negotiation in sales
- Understanding pricing strategies and overcoming price objections
- Using persuasive communication techniques to influence decisions
- Closing techniques – when and how to ask for the sale
- The art of follow-up – securing repeat business and referrals
- Case Study: How effective negotiation strategies increase deal conversion rates
Sales Performance Optimisation and AI in Sales
- Setting and tracking key performance indicators (KPIs) in sales
- Data-driven decision-making – using analytics to improve sales performance
- AI and automation in sales – leveraging CRM tools for efficiency
- Time management for sales professionals – maximising productivity
- Personal branding in sales – how to position yourself as a trusted advisor
- Final Workshop: Developing a personalised sales strategy for long-term success
By the end of the course, participants will be able to:
- Master the sales process from lead generation to closing deals
- Develop effective prospecting techniques to generate high-quality leads
- Improve their ability to engage, negotiate, and handle objections
- Use consultative selling techniques to build lasting customer relationships
- Learn powerful closing strategies to maximise conversion rates
- Leverage AI and automation tools to enhance sales performance
- Optimise time management and goal-setting for consistent sales success
Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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