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Essential Sales Skills

  • Course Details:

    Ref: MSS6 Length: 1 Week
    Location: London Price: £3190 excl. VAT


This Essential Sales Skills intensive 1 week course has been designed to give delegates a solid understanding of good selling practices and to enhance their ability to be effective. Introducing basic concepts, delegates are taken through simple but essential selling techniques, in a structured and proven way that will enable them to make instant changes to their working practices and achieve sustained improvements in their performance.

Who should attend

This Essential Sales Skills course will be beneficial for anyone who is new to sales or for existing Sales People who have either not received any formal training or are in need of a refresher course.

Course Content

What is Selling?

  • Understanding the sales process
  • Sales pipelines

Essential Selling Skills

  • Developing your Sales Skills
  • The importance of effective questioning and listening in sales
  • Techniques to successfully identify customer’s needs and match those needs

Time management skills

Communication skills

  • Why Communication Goes Wrong
  • Getting Communications Across
  • Personal Communication Style Questionnaire

Sales appointments and meetings

  • Structuring the sale
  • Effective sales presentation techniques
  • Advancing the sale – measuring progress in the sale

Building rapport and establishing relationships    

Effective closing and negotiation techniques

Objection handling skills

Dealing with difficult selling situations

Understanding buyer behaviour

How to create value

How to obtain commitment to secure a sale

  • Overcoming sales resistance and handling objections effectively

Learning Outcome

By the end of the course, participants will be able to:

  • Techniques for effective activity planning and management of their time & territory
  • A clear understanding of the Sales Process
  • Techniques for Approaching the Customer and Building, as well as Maintaining, Customer Relationships
  • Effective communication skills, questioning & listening techniques and how to successfully identify customer’s need & meet those needs
  • Confidence in generating sales within their own work situations
  • Successful Closing & Negotiation Skills, used in negotiation to a satisfactory closeTechniques for overcoming common customer objections and winning the sale
  • Key Selling Skills, using the techniques covered during the course

Want to make an enquiry on Essential Sales Skills Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.


Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846


Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.


All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


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