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Kindle for BOC Delegates
To promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder. Find out more
Understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls. This Strategic Public Relations Management program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous international companies who have experienced PR disasters through lack of pre-planning and care.
The Strategic Public Relations Management course is for company directors, senior executives and anyone else with a need to understand public relations strategy. This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.
Strategic Public Relations Planning
- PR as part of the ‘marketing mix’
- Identifying the key components of a PR Strategy
- Where are you now? The PR audit
- Creating clever PR campaigns
- Corporate strategy
Public Relations and Communication Management Theory
- Why good internal communication is essential for successful external communication
- Ways of improving your internal communication
- Communication and presentation
Media Relations
- Writing for the media
Public Relations Contexts
PR and Digital Media
By the end of the course, participants will be able to:
- Structure a strategic PR campaign
- Make clear links between objectives, strategy and evaluation
- Manage and optimise the creative process
- Avoid classic pitch pitfalls
- Learn the tactical skills required for working in strategic public relations
- Develop better communication skills, media relations and writing skills
- Be aware of developments in technology affecting public relations practice
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Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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