Public Relations (PR) is a critical function for building brand reputation, managing stakeholder relationships, and influencing public perception. In an era of digital transformation, media disruption, and real-time communication, organisations must develop strategic PR plans, crisis response tactics, and reputation management frameworks to thrive in today’s competitive landscape.
The Strategic Public Relations Management Programme is a 5-day intensive training experience designed to help professionals master PR strategy, media relations, stakeholder communication, crisis management, and digital PR techniques. Through real-world case studies, media simulations, and AI-powered PR tools, participants will gain practical expertise in managing brand narratives, enhancing public perception, and optimising PR strategies for business success.
This programme is ideal for PR professionals, corporate communication managers, marketing executives, brand strategists, public affairs officers, media relations specialists, and senior business leaders who want to develop advanced PR skills, improve stakeholder engagement, and enhance corporate reputation through strategic communication.
Day 1: Foundations of Strategic Public Relations
- Understanding the role of PR in corporate strategy and reputation management
- The difference between PR, marketing, and corporate communications
- Key elements of an effective PR strategy – messaging, positioning, and storytelling
- The evolving PR landscape – traditional vs. digital PR strategies
- Stakeholder engagement and the power of corporate social responsibility (CSR) in PR
- Case study: How brands leverage PR to build credibility and trust
Day 2: Media Relations & Public Engagement
- The importance of media relations in modern PR
- Building relationships with journalists and securing positive media coverage
- Writing compelling press releases, media pitches, and thought leadership content
- Handling press conferences and media Q&A sessions with confidence
- The rise of social media PR – leveraging platforms for brand reputation
- Workshop: Developing and pitching a press release to media professionals
Day 3: Crisis Communication & Reputation Management
- Anticipating and managing PR crises before they escalate
- The psychology of crisis communication – how the public reacts to crises
- Crisis response strategies – who speaks, when to respond, and how to control the narrative
- Social media crisis management – handling online backlash and misinformation
- Case study: Successful crisis response strategies and lessons learned
- Live Crisis Simulation: Participants will role-play a real-time crisis response scenario
AI-Powered PR & Digital Communication Strategies
- How AI is transforming public relations and media monitoring
- AI-powered sentiment analysis – tracking brand reputation in real-time
- The role of chatbots and automation in stakeholder engagement
- Digital storytelling – leveraging multimedia, video, and live streaming in PR campaigns
- Influencer and thought leadership strategies – aligning PR with digital influence
- Case study: How AI tools are reshaping PR strategy and campaign effectiveness
Measuring PR Success & Future Trends in Public Relations
- Key performance indicators (KPIs) for measuring PR impact
- Media coverage analysis – understanding reach, sentiment, and engagement
- ROI of PR – how to demonstrate PR value to stakeholders and executives
- Ethics and compliance in PR – navigating transparency and brand integrity
- Future trends in PR – emerging technologies, AI-driven PR, and new media opportunities
- Final project: Developing a strategic PR campaign and presenting to industry experts
By the end of the course, participants will be able to:
- Develop a structured PR strategy that aligns with business objectives
- Learn how to build strong media relations and secure positive press coverage
- Master crisis communication and reputation management techniques
- Understand how to leverage AI-powered tools for PR monitoring and analytics
- Improve stakeholder engagement through effective storytelling and digital PR
- Gain expertise in social media PR, influencer marketing, and thought leadership
- Measure PR success using performance analytics and media monitoring tools
- Stay ahead of emerging PR trends and technological advancements
Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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