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Crisis Communication


When your organisation suffers a disaster or other bad news, you’ll find yourself in the media spotlight. Handle it well and you could emerge with your reputation intact or even enhanced. Handle it badly – and it could destroy the organisation. This practical workshop will show you how to work effectively with the media during a crisis.

Course Content

Introduction – What is news? And what’s my story?

  • The first step towards working effectively with the media is to understand what journalists mean by a story; the second is to identify the key positives and the banana skins in a given situation and within your organisation. In this lively interactive opening session, veteran BBC journalist and broadcaster Tony Coll reveals the underlying structures of news, the different types of story and why journalists prefer bad news, with a news analysis exercise.

Crisis Communication – Course Outline

Making the best of bad news – in all media

  • Techniques to defuse, minimise, contextualise and manage bad news; the nuances of regret and apology; how to handle a print journalist; the art of ‘off the record’; how to project on radio; dress and body language tips for TV; how to handle hostile interviews. Exercise: Quickfire crisis response.

Preparing for a crisis; the holding statement

  • The crisis comms team; lines of communication; logistics, strategies, tactics, including online and social media; the holding statement. Exercise: Delegates write their own holding statements, which are then delivered and analysed in the group.

The news conference

  • After a theoretical session on news (press) conferences, how to set up and run them, delegates are filmed delivering their holding statements in a press conference style on TV, with follow-up questions. Interviews are played back and analysed for content and performance.

The developing story – Interview 2

  • How a running story develops over time, how to respond quickly and effectively. Throughout the afternoon, we throw in extra pieces of information to the scenario we’re practising, so that they get plenty of practice at thinking on their feet. The interviews are normally for TV but can be for radio or a newspaper if preferred. Playback and analysis as before.

<p">The developing story – Interview 3

  • After a session on the theory and practice of the ‘sound bite’, candidates prepare for and give a shorter, punchier interview, with playback and analysis. According to preference this interview can be in the studio or outside, or can be used to practise the remote or ‘down-the-line’ interview on radio or TV, where the interviewee can’t see the interviewer.


  • A final session to summarise the lessons of the day, answer candidates’ remaining questions and review their performances. DVDs of interviews are provided if required. Comprehensive handouts are sent electronically after the workshop.

 All interviews are filmed and played back to the group in a supportive atmosphere. We use professional broadcast camera operators and equipment. We feel that watching your own performance is essential to recognise your own mannerisms and learn how to improve. Comprehensive handouts are provided.


About the Facilitator

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.

Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

Want to make an enquiry on Crisis Communication Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.


Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846


Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.


All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846


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