×

Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

×
Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

×
Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

×
James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Diversity and Inclusion Advisor at Macmillan Cancer Support

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

×
Martin Kirke

Martin Kirke

Diversity and Inclusion Advisor at Macmillan Cancer Support

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

×
Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
×
Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
×
Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

×
Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
×
Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

×
Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

Crisis Communication

Introduction

When your organisation suffers a disaster or other bad news, you’ll find yourself in the media spotlight. Handle it well and you could emerge with your reputation intact or even enhanced. Handle it badly – and it could destroy the organisation. This practical workshop will show you how to work effectively with the media during a crisis.

Course Content

Introduction – What is news? And what’s my story?

  • The first step towards working effectively with the media is to understand what journalists mean by a story; the second is to identify the key positives and the banana skins in a given situation and within your organisation. In this lively interactive opening session, veteran BBC journalist and broadcaster Tony Coll reveals the underlying structures of news, the different types of story and why journalists prefer bad news, with a news analysis exercise.

Crisis Communication – Course Outline

Making the best of bad news – in all media

  • Techniques to defuse, minimise, contextualise and manage bad news; the nuances of regret and apology; how to handle a print journalist; the art of ‘off the record’; how to project on radio; dress and body language tips for TV; how to handle hostile interviews. Exercise: Quickfire crisis response.

Preparing for a crisis; the holding statement

  • The crisis comms team; lines of communication; logistics, strategies, tactics, including online and social media; the holding statement. Exercise: Delegates write their own holding statements, which are then delivered and analysed in the group.

The news conference

  • After a theoretical session on news (press) conferences, how to set up and run them, delegates are filmed delivering their holding statements in a press conference style on TV, with follow-up questions. Interviews are played back and analysed for content and performance.

The developing story – Interview 2

  • How a running story develops over time, how to respond quickly and effectively. Throughout the afternoon, we throw in extra pieces of information to the scenario we’re practising, so that they get plenty of practice at thinking on their feet. The interviews are normally for TV but can be for radio or a newspaper if preferred. Playback and analysis as before.

<p">The developing story – Interview 3

  • After a session on the theory and practice of the ‘sound bite’, candidates prepare for and give a shorter, punchier interview, with playback and analysis. According to preference this interview can be in the studio or outside, or can be used to practise the remote or ‘down-the-line’ interview on radio or TV, where the interviewee can’t see the interviewer.

Review

  • A final session to summarise the lessons of the day, answer candidates’ remaining questions and review their performances. DVDs of interviews are provided if required. Comprehensive handouts are sent electronically after the workshop.

 All interviews are filmed and played back to the group in a supportive atmosphere. We use professional broadcast camera operators and equipment. We feel that watching your own performance is essential to recognise your own mannerisms and learn how to improve. Comprehensive handouts are provided.

-DOWNLOAD COURSE CONTENT PDF

About the Facilitator

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.

Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

Want to make an enquiry on Crisis Communication Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

  • This field is for validation purposes and should be left unchanged.

Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.

WAYS TO REGISTER FOR OPEN SALES AND MARKETING TRAINING COURSES

Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846

BOC APPROACH

Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.

TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES

All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846

ONE TO ONE COACHING & MENTORING

All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846

JOIN OUR MAILING LIST

Like us on Facebook and follow us on Twitter to keep up to date with with news and updates on conferences and upcoming training courses.

RELATED COURSES

This very stimulating and practical two weeks training course: The Art of Negotiation and Conflict Management, introduces the skills required for taking part in successful negotiations.

The Effective Conflict Resolution training course raises participants' understanding of the background to conflict and the contribution they can make to either calming or escalating the confrontation.

RELATED READING

Leading with Communication, by best-selling authors Teri and Michael Gamble, prepares today’s students to acquire the skills, develop a global perspective, and master the technology designed to enhance their visibility and credibility as leaders.

The two factors that this study explores are the key cultural factors affecting effective communication and the key communication issues in conflict resolution. This study seeks to understand better what leadership skills are needed to communicate effectively in cross-cultural business environments in order to move through conflict.

BOC LATEST BLOG POSTS

VIEW ALL -
TOP