When your organisation suffers a disaster or other bad news, you’ll find yourself in the media spotlight. Handle it well and you could emerge with your reputation intact or even enhanced. Handle it badly – and it could destroy the organisation. This practical workshop will show you how to work effectively with the media during a crisis.
Introduction – What is news? And what’s my story
Making the best of bad news – in all media
Techniques to defuse, minimise, contextualise and manage bad news; the nuances of regret and apology; how to handle a print journalist; the art of ‘off the record’; how to project on radio; dress and body language tips for TV; how to handle hostile interviews. Exercise: Quickfire crisis response.
Preparing for a crisis; the holding statement
The crisis comms team; lines of communication; logistics, strategies, tactics, including online and social media; the holding statement. Exercise: Delegates write their own holding statements, which are then delivered and analysed in the group.
The news conference
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Certificate of Achievement
At the end of the programme participants will receive a digital certificate of achievement.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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