In today’s highly competitive markets, businesses must go beyond traditional strategies to create uncontested market space. Blue Ocean Strategy (BOS) provides a proven framework for businesses to break away from competition, create unique value, and unlock new demand. This 3-day intensive course equips professionals with the tools and techniques to innovate, differentiate, and reposition their business for long-term growth.
Through interactive discussions, real-world case studies, and strategic exercises, participants will learn how to apply BOS principles, eliminate competitive threats, and develop innovative business models that drive sustainable success.
This course is ideal for business leaders, strategy professionals, entrepreneurs, marketing executives, innovation managers, and senior decision-makers looking to create new market opportunities, break free from competition, and implement Blue Ocean Strategy within their organisation.
Day 1: Understanding Blue Ocean Strategy & Value Innovation
- The principles and foundations of Blue Ocean Strategy
- Red Ocean vs. Blue Ocean thinking – shifting from competition to innovation
- Understanding value innovation – creating differentiation while reducing costs
- Case studies: Successful Blue Ocean Strategy applications in various industries
- Identifying market boundaries and discovering untapped opportunities
Day 2: Strategy Tools & Implementation Frameworks
- Using the Strategy Canvas to analyse industry competition
- The Four Actions Framework – Eliminate, Reduce, Raise, Create
- Identifying non-customers and creating new demand
- Developing a compelling Blue Ocean offering
- Strategic moves and repositioning your business in the market
Day 3: Execution & Sustaining a Blue Ocean Strategy
- Overcoming organisational challenges in Blue Ocean implementation
- Managing execution risks and aligning teams with strategic vision
- Developing a go-to-market strategy for launching a Blue Ocean move
- Measuring success and sustaining innovation for long-term competitive advantage
- Creating an action plan for implementing Blue Ocean Strategy in your business
- Understand and apply core Blue Ocean Strategy principles
- Develop differentiated business strategies that create uncontested market space
- Use strategic tools like the Strategy Canvas and Four Actions Framework
- Identify non-customers and hidden opportunities for innovation
- Overcome competitive saturation and unlock new growth areas
- Align teams and manage organisational resistance to strategic change
- Create an actionable implementation roadmap for a Blue Ocean move
- Sustain a culture of continuous innovation and value creation
Small Classes
With small class sizes, much more individual attention can be given to each delegate.
Competitive Pricing
We believe our prices are very competitive and our quality is second to none.
Friendly Staff
Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.
Course registrations can be made via our website either from individual course pages or through our booking page.
Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846
Commitment to Quality
We strive to provide the best service possible, with the highest regards to quality and professionalism.
Different trainers every day
Each day we have different trainers to maximise the experience sharing.
Kindle for every BOC Delegate
to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.
Luxury Course Venue
All our Training Courses take place at the luxury 4-5 Star hotels located in central London
Certificate of Achievement
At the end of the programme participants will receive a certificate of achievement.
FREE On-going Support
Each delegate receives unlimited support from the trainers after they attended the course with us.
TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES
All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
ONE TO ONE COACHING & MENTORING
All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.
To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846
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