8^th Internal Communications Conference – IC Leaders Retreat 2020

DAY ONE, 1st December 2020

 

Opening session by VISA: Building a Better Company with progressive Internal Communications

 

• Discover the most compelling global trends, themes and phenomena for 2020-2021 and how to

implement them in internal communications.

 

Best Case session by BBC NEWS: Multicultural, Inclusive Corporate Culture and Internal Comm 

Case Study: Radically Changing How We Communicate to Drive the Right

Employee Behaviours to Evolve Nationwide’s Culture

• The scale and pace of change and disruption in the financial services sector has never been

Greater

• For Nationwide to keep being as successful in the future as we are today, we require greater

agility, innovation and resilience among our people. The challenge for the Communications Team

is how we drive this cultural evolution

• Drawing on nudge theory and behavioural science, we’ve developed a set of communication

principles that are radically changing the way we communicate and engage to drive the right behaviours among employees.

 

Key Note: How Digital Transformation in Internal Communications Enhances the

Employee Experience

What is digital dexterity and why it is important for internal communications

• The need for change and why internal communications must evolve to stay relevant

• How to facilitate engagement and communicate with employees in a contemporary, agile,

and creative way through a variety of digital tools and platforms

• How digital technologies can enable capability build and provide a valuable learning experience

• Showcase how Syngenta is leveraging artificial intelligence through a video creation platform

and a Bot that now writes their announcements for them.

• Importance of leadership in getting buy-in: technology alone is not digital. It’s how we apply

a new mindset to leverage the new digital tools to their fullest potential 

Communicating Sustainably

A Guest Speaker from BP will set us thinking about the range of issues that organisations will need to think about in future, by a brief insight into how a communicator in a leading organisation contributes. We will spend time exploring our own experiences and sharing good practice.

 

Afternoon Masterclass: Building Your Employer Brand to Be Employer of choice

 

• For what does your organization want to be known? Innovation? Sustainability? Customer centricity?

People focus? Investor focus? Community focus?

• How do you truthfully build this into your promised employee experience so that you are the

employer of choice for your target talent?

 

In this talk Katharina Auer will look at branding, employer branding, promises, how to listen to

the voice of the employee on the topic of ‘who we are’ and ‘who we want to be’ – and building

this into the whole brand experience, including your employer brand. Some key points:

• What is your current brand promise?
• How does this align with your employer brand – present or aspirational?
• Can you be all things to all people?
• How can you get employee and other stakeholder input to make sure the whole organization recognizes
• the promises, that the promise and the brand reflect reality, and to generate the feeling
• that they played a role in shaping this?
• How to fix it - if the work was done with agencies but without employee or internal communications 

 

 

DAY 2, 2nd December 2020

International Opening Round Table: Driving Business Productivity by Creating an Internal Communications Strategy for Every Employee

 

A rare opportunity to welcome IC leaders from USA, Switzerland, Russia, South Africa and UK, sharing their, challenges and expertise.

Becoming a Trusted Adviser. Crisis Leadership Before, During, and After

 

Since 2015, universities in South Africa have continuously been brought to a standstill due to

student protests. Subsequently, crisis communication planning has become a crucial part of communication strategies. The speaker from The University of THE FREE STATE will explore the following:

• How to stay on message during turbulent institutional crisis times; 

• The role and importance of the Communication Team to not only execute the strategy, but also to advise, lead, and to be a trusted adviser throughout times of crisis.

 

Hear a panel of experts on Transformational Change Management

Times of change are often chaotic, stressful and emotional. It’s in this environment that it’s even

more important to have the essential principles of communications in place. Here the speakers

will take us through the importance of people’s psychology during change (and what role

communications plays in this), how building strong stakeholder relationships can make or break

the success of the change initiative, and how putting in place some basic principles of change

communications can keep you on track during difficult times.

 

Closing Session: Leading with Employee Experience

 

Forbes named creating a compelling Employee Experience (EX) as the No 1 HR trend. And yet,

as we head into 2020, the reality is that most organisations do nothing more than pay lip service

to employees being their best asset. According to 2018 Gallup figures, only 15% of employees

worldwide feel engaged in their work, leading to the global costs of unproductivity at a staggering

$7 trillion. Something must change... and you can be a part of that change.

By the end of the session you will:

• Have a clear understanding of what the Employee Experience Opportunity is

• Understand the three key stages of the EX Opportunity roadmap

• Learn why EX deserves parity with CX

• Discover how EX can be a career pathway for HR

• Be able to get involved in some ground-breaking EX research

• Have shared insights with a network of your peers

 

 

Download full Agenda with timings here: https://www.boc-uk.com/conferences/internal-communications-conference/brochure-download/

 

View Delegate rates and reserve your seats: 

https://boc-uk.com/conferences/internal-communications-conference/REGISTRATION/

 

Spaces are strictly limited, due to the interactive format of the event.

 

Why Attend?

1.     This conference is set to challenge your current practices, open up questions for debate, provide you with personal growth tactics and demonstrate how you too can refine your function/strategy
2. In-depth learning over 2 days - the ideal platform to discover new opportunities to exploit and rejuvenate your ingrained habits
3. Hear from your peers on how you too can maintain a sustainable yet innovative IC strategy to prevent you being outdated in this age of disruption
4. Immerse yourself amongst a truly diverse audience