MPR Brilliance Awards Winners 2019

Awards
Marketing and PR Brilliance Awards
MPR Brilliance Awards Winners 2019

October 12, 2024

MPR Brilliance Awards Winners 2019

2019 MPR Brilliance Awards - Winners Announced!

The Brilliance Awards highlights a commitment to excellence among practitioners and consultants in a range of fields.

By entering these awards, organisations make a public statement that they are willing to stand up for best practice and be judged by their peers. Within their entries and out of their success, there are lessons from which we can all learn.

Yet again we are grateful to the organisations who have put themselves forwards but also to the judges who are leaders in their fields who have taken the time to review entries.

Consistently, simplicity emerged as a key theme in this year’s winning entries. Clear objectives and disciplined execution were the hallmarks of the submissions that caught the judge’s eyes in 2019.

Best New Product Launch

Brilliance Award Winner: The Tonic Communications

Product: Astriid & Tonic: Making the Invisible Visible

Not for Profit, Astriid helps talented people affected by long-term illness find meaningful work, powered by an online skills matching platform. The judges were impressed by the mix of traditional PR activities excellently delivered and smart partnering with a global tech giant. Most importantly, we were blown away with the impact the launch is having on the lives of individuals and on attitudes among employers.

Gold Award Winner: Heycar

Product: Heycar UK

Heycar’s assertive ‘go big or go home’ approach to media spend gave them an impressive entrance into the market! Careful targeting along with strong PR and creative earns them a commendation from the judges.

Brilliance in Customer Service

Brilliance Award Winner: Maxx

Simply put, Maxx’s success comes from knowing that a true friend tells you how it is. The Judges loved Maxx’s commitment to real service and real partnership; a creative agency that knows that great support is a mix of smart processes, commitment and honesty.

Gold Award Winner: QEII Centre

The judges wanted to commend QEII’s investment in customer service excellence; it’s key to the venue’s brand and shows other organisations what it takes to stay relevant year after year.

Silver Award Winner: JPC Cleaning Services Ltd

The judges commend JPC’s commitment to training. This family-oriented company goes beyond the basics of explaining the job and ensure that staff have the skills, confidence and passion to deliver the promise of great service.

Innovative Team of the Year

Brilliance Award Winner: CPP Group Plc

CPP Group’s approach to people development stood out to the judges as imaginative and challenging. Rather than follow tired and mistrusted routes to building a common team, the firm has worked with the art world to stimulate creativity, producing training which pushed people to genuinely think differently. This is a firm which is delivering results by asking its people to ‘learn more - be more’.

Gold Award Winner: Travis Perkins

The judges commend the innovative work of the HR analytics team to give managers real insights into their people and empower local leaders to deliver better results because they can access data and information better than ever before.

Silver Award Winner: Learning Pool Ltd

Judges have praised continuous personal development, innovation, improvement and a can-do attitude that underpins the success of this team. There’s a focused but relaxed environment, including lots of laughter, in which team members have flourished.

Brilliance in Marketing

Brilliance Award Winner: EDF Energy

Project Name: Changing perceptions through a circular economy approach

The judges were impressed by EDF’s imaginative and relevant campaign the get business to think afresh about their sustainable energy use. Not only did the campaign overshoot its objectives, it introduced the ideas behind the circular economy to the debate about green futures, positioning this major energy supplier as a significant contributor to change.

Gold Award Winner: Specialist

Project Name - Dyneema® ‘Work Smarter’ launch campaign

The Judges were struck by the care that went into analytics for a highly focused B2B campaign. Although the tactics themselves were not revolutionary and were excellently executed, it was the focus on data and evaluation that made this programme stand out.

Silver Award Winner: The Tonic Communications

Project Name - National Eye Health Week for Vision Express (23-29 September 2019)

A simple idea and excellent execution; the key to a brilliant campaign.

Brilliance in PR/Communications

Brilliance Award Winner: Hearst UK

Campaign Name - Cosmopolitan x Tess Holliday – A Global Conversation

Many publications dream of igniting a debate but without well organised PR many such ambitions fall flat. Cosmo owned an important issue and made the world sit up and take notice; their well organised and intelligent PR ensured that the mission to start discussion around body positivity was actually realised.

Gold Award Winner: Liberty Communications

Campaign Name- Drones for Good

Liberty’s work to stop the snowballing of negativity around drone usage following the major incident at Gatwick Airport in 2018 paid off. Smart, responsive outreach to the media ensured that a balanced view was presented to the media at a time of crisis. Solid and intelligent PR turned a story around.

Silver Award Winner: Specialist

Campaign Name - Dyneema® ‘Work Smarter’ launch campaign

The Judges were impressed by the communications side of this highly focused B2B campaign. By understanding the role each type of communication plays in a customer’s journey, the team were able to set targets to accurately measure performance. In only two months, the campaign delivered outstanding results.