2025 International Brilliance Awards – Winners Announced!

2025 International Brilliance Awards - Winners Announced!

International Brilliance Awards 2025: A Night of Celebration, Inspiration, and Brilliance

London, 23 January 2025 – The highly anticipated International Brilliance Awards 2025 Ceremony unfolded at the Sheraton Grand London Park Lane, where industry leaders, finalists, and special guests came together for an unforgettable evening of celebration, inspiration, and brilliance.

The evening kicked off with a warm welcome from Maka Quparadze, Head of Awards, who set the tone for the night, thanking all those in attendance for their remarkable contributions to their respective industries. She then introduced the charismatic Mark Jones, an award-winning Master of Ceremonies, whose vast experience in hosting prestigious global events ensured the celebration was off to an engaging start.

Guests were treated to a delectable three-course dinner accompanied by live jazz music from the talented Lorraine and the Flames, creating an atmosphere of sophistication and lively elegance.

The evening featured an inspiring talk from Beth Sherman, a seven-time Emmy-winning comedy writer. Beth's blend of wit and wisdom captivated the audience, reminding everyone of the transformative power of creativity, connection, and storytelling.

The highlight of the night was the Awards Ceremony itself, where winners were honoured for their outstanding achievements in categories such as business, HR, marketing, PR and communications. The awards recognised the exceptional work of individuals, teams, and companies who have made significant contributions in their fields, demonstrating leadership, innovation, and commitment to excellence.

Following the formal awards, the festivities continued with an After-Show DJ & Dancing session, where attendees celebrated late into the night, dancing to an exciting mix of music. The bar remained open, offering guests additional refreshments to keep the energy high.

The evening drew to a close with a heartfelt final toast, marking the end of a night brimming with inspiration, celebration, and unforgettable moments.

About the International Brilliance Awards:
The International Brilliance Awards is a prestigious event that honours excellence across a variety of industries. The awards spotlight the exceptional contributions, innovative achievements, and transformative impact of individuals, teams, and organisations worldwide. Celebrating brilliance at every level, the event continues to inspire and elevate the global community of change-makers.

Save the Date:

Entry Deadline: 10 October 2025
Finalists Announced: 19 November 2025
Awards Evening: 22 January 2026

The International Brilliance Awards team looks forward to another year of brilliance in 2026.

INTERNATIONAL BRILLIANCE AWARDS 2025 - WINNERS

BUSINESS BRILLIANCE

Best New Product/Service Launch - Winners

Brilliance Award: IPv4.Global - Product Name: ReView - First-of-its-kind IP address audit tool.

Brand Brilliance - Winners

Brilliance Award: Wingfield Consultants Ltd

Gold Award: ServiceMaster AAA

Silver Award: HALKBANK

UK Business of the Year - Winners

Brilliance Award: Safecall Ltd

Brilliance Award: Bexley Beaumont

Gold Award: CHEC

SIlver Award: Phoenix 2 Retail

Brilliance in Customer Service – Winners

Brilliance Award: Ivanti

Gold Award: ServiceMaster AAA

CEO of the Year - Winners

Brilliance Award: Siva Kugathas, CEO, ServiceMaster AAA

Gold Award: Osman Arslan, CEO, Halkbank

Silver Award: Jenny Mowat, CEO, Babel PR

Entrepreneur of the Year - Winners

Brilliance Award: Serge Santos, CEO of Funding Alternative Group and Managing Director of Compressed Air Centre

Gold Award: Carl Gould, CEO, 7 Stage Advisors

Silver Award: Sebastian Bates, CEO, The Warrior Academy

Brilliance in Environmental & Corporate Sustainability - Winners

HALKBANK

Innovative Team of the Year - Winners

Brilliance Award: University of Cambridge & Hedfan - Team Name: University of Cambridge Estates Division’s Asset Management Team and Hedfan.

Gold Award: BaxterStorey - Team Name: BaxterStorey Resourcing Team

UNIFIED BRILLIANCE

Agency/Consultancy of the Year (Business / Marketing and PR) - Winners

Brilliance Award: Babel PR (Marketing/PR)

Gold Award: Make More Noise (Marketing/PR)

Silver Award: IPv4.Global (Business)

Agency/Consultancy of the Year (HR and IC) - Winners

Brilliance Award: Fitzgerald (HR)

Gold Award: Sequel Group (IC)

Silver Award: The Affable Partnership (HR)

Innovative Use of Technology - Winners

Brilliance Award: Beijing Nuanliu Technology Co., Ltd.- Campaign Name: East Lake Secret Realm: Journey to the West - An Immersive Cultural Experience (In Marketing)

Gold Award: Dubai Municipality - Campaign Name: Leading the Way in Public Procurement Excellence (in Business)

Silver Award: Bridgestone and Sequel Group - Campaign Name: ACTIVE8 Sustainable Business campaign for Bridgestone West (in IC)

AI-Powered Solutions - Winners

Brilliance Award: Qatar Airways - Project Name: Pixi - AI-powered chatbot PiXi on PeopleX platform (IC)

Gold Award: rankingCoach GmbH - Project Name: AI-Driven Digital Marketing Transformation for SMBs. (Marketing, PR)

Silver Award: Accedia JSC - Project Name: Accedia - AI Capability Center (AICC) (Business)

MARKETING AND PR BRILLIANCE

Public Relations (PR) / Communications - Winners

Brilliance Award: PGA TOUR - Campaign Name: PGA TOUR: 2024 Presidents Cup: The Shield Unites Us

Gold: Emirates Health Services - Campaign Name: Early Detection

Silver: Liberty Communications - Campaign Name: Liberty Communications: Championing digital first nations

Brilliance in Integrated Campaign - Winners

Brilliance Award: FUNGI PR Agency & Mira hormonal health company. - Campaign Name: Closing The Sex Hormones Awareness Gap

Gold Award: Together - Campaign Name: Opening doors since 1974

Silver Award: PGA TOUR & M&C Saatchi Sport & Entertainment - Campaign Name: PGA TOUR: 2024 Presidents Cup: The Shield Unites Us

Brilliance in Marketing - Winners

Brilliance Award: Barclaycard - Project Name: Barclaycard - Amp it up

Gold Award: Parimatch Sports - Project Name: CRICKET BELONGS TO INDIA!

Silver Award: Together - Project Name: Opening doors since 1974

HR BRILLIANCE

Best Company to Work For - Winners

Brilliance Award: Saudi Authority for Industrial Cities and Technology Zones (Modon)

Gold Awar: Kernel

Corporate Wellness - Winners

Brilliance Award: Kernel

Gold Award: Jobsplus

Silver Award: Ministry of Finance, Kingdom of Saudi Arabia

Employee Engagement in HR (Employee Recognition Programs)- Winners

Brilliance Award: Rio Tinto - Project Name: RockStars

Gold Award: Softtech - Project Name: Lokum: One Platform for Seamless Employee Engagement and Communication

Silver Award: Capgemini - Project Name: Capgemini’s Leadership Empowerment and Acceleration Program (LEAP)

Employee Engagement in HR (Team Culture & Engagement Initiatives) - Winners

Brilliance Award: BaxterStorey - Project Name: Fuelling individuality and fostering community: How to reduce turnover in the hospitality industry

Gold: National Unified Procurement Company - Project Name: Creating a Collaborative, Engaging Workplace to Drive Innovation and Growth at Nupco

Silver Award: Firstsource Solutions Limited - Project Name: The 4C Employee Engagement Framework

Silver Award: Saudi Authority for Industrial Cities and Technology Zones (Modon) - Project Name: The Pulse Engagement Initiative

Learning and Development - Winners

Brilliance Award: Dubai Airports

Gold Award: Radisson Hotel Group

Silver Award: Eksim Investment Holding

HR Team of the Year - Winners

Brilliance Awards: National unified procurement company - nupco - Team/Project Name: The Protagonist Team

Gold Award: Jobsplus - Team/Project Name: The People Management Department at Jobsplus

Silver Award: Vistatec - Team/Project Name: Vistatec HR Department

Diversity and Inclusion - Winners

Brilliance Award: BT Group - Project Name: Restart for Career Returners

Gold Award: NEST (National Employment Savings Trust) - Project Name: Empowering Inclusion: Nest's DE&I Strategy for a Diverse Future

Gold Award: ANS Group - Project Name: Our People are Our Greatest Asset.

Silver: 1+1 Media - Project Name: Life After Scars

Recruitment & Retention - Winners

Brilliance Award: Ministry of Finance, Kingdom of Saudi Arabia

Gold Award: Eurail B.V.

Silver Award: Samsic UK

Innovative Use of Technology in HR - Winners

Brilliance Award: Sonova AC - Project name: RSM App

Gold Award: Capgemini - Project name: Capgemini’s Emotional Intelligence program

Gold Award: TURKCELL - Project name: The Office in Your Pocket: T.Life App

SIlver Award: Radisson Hotel Group - Project name: Radisson Hotel Group's Workforce Management Solution

HR Professional of the Year - Winners

Brilliance Award: Catrin Gaston-Penny, Human Resources Director, Cell and Gene Therapy Catapult

Brilliance Award: Abhishek Roy, Manager - Leadership & Strategic Hiring, Tata Consultancy Services

Gold Award: Kelly Tucker, Founder and Managing Director, HR Star

Silver Award: Mohammad Obaid Al Marri, HR Department Manager, Dubai Culture Authority (UAE, Dubai)

Innovative HR Team of the Year - Winners

Brilliance Award: Cell and Gene Therapy Catapult - Team/Project Name: HR Team / Using Strategic HR to power innovation in medicinal therapies

Gold Award: Dubai Culture Authority (UAE, Dubai) - Team/Project Name: DCA HR Department Team

Silver Award: Kernel - Team/Project Name: Innovative Team at Kernel

IC BRILLIANCE

Employee Experience - Winners

Brilliance Award: SCHNEIDER ELECTRIC - Project Name: SPICE+ and NEXUS project

Gold Award: SOCAR Türkiye - Project Name: SOCAR Türkiye’s internal communication and employee engagement projects under the "Voice of the Employee" project strategy.

Silver Award: Capgemini - Project Name: Capgemini’s Avancer 2.0 program

Brilliance in Intranet - Winners

Brilliance Award: Burger King UK & Oak Engage - Title of the Intranet Platform: BK Hub

Gold Award: Schneider Electric - Title of the Intranet Platform: SPICE+

Silver Award: ScS and Oak Engage - Title of the Intranet Platform: Our ScS Home

Internal Communications Campaign - Winners

Brilliance Award: RS Group and scarlettabbott - Campaign Name: Global values at RS Group

Gold Award: Almarai - Campaign Name: Ramadan Campaign - "تلمّنا لياليه"

Silver Award: Pan American Energy - Campaign Name: Vibrate PAE

Silver Award: Qatar Airways Group - Campaign Name: Cultural Diversity Day at Qatar Airways Group

Internal Communications Strategy - Winners

Brilliance Award: Pan American Energy - Campaign Name: Vibrate PAE

Employee Wellbeing - Winners

Brilliance Award: DHL Global Forwarding GmbH - Initiative: DGFF Wellbeing Cup

Gold Award: Almarai - Initiative: WE Care