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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

2018 HR Brilliance Awards - Winners Announced!

The HR Brilliance Awards champions the vital role that HR plays in the success of any organisation and the winning of an HR Brilliance Award is an affirmation excellence amongst employees, colleagues and industry peers.

We believe that those who enter the awards, and of course those who ultimately win the awards, are role models of excellence that inspire all of us to be the best that we can. Within their entries and out of their success, there are lessons from which we can all learn.

So this report on the BOC HR Brilliance Awards is not only a celebration of outstanding performance, it is also a guidebook for what it takes to be extraordinary. It contains lessons for all of us who are curious enough, and ambitious enough to look for them.

Tom Griffin

Chair of BOC Brilliance Awards

Judging Criteria

To help harness these lessons we put in place a set of judging criteria that together create a model of excellence against which we can judge, reward, learn and share.

The Role Models of Excellence criteria:

  1. Clarity of Purpose– A crystal clear vision of exactly what it is you are going to achieve with the campaign.
  2. Focussed Intent– The clarity of strategic thinking from the outset, and the ability to stay true to that strategy.
  3. Creative Flexibility– Yes the quality of the initial ideas and their execution, but also the responsiveness to emerging opportunities and challenges that inevitably arise along the way.
  4. Resourcefulness– The careful use of allocated budget and the creative harnessing of other resources.
  5. Effectiveness– Did the activity, team or individual achieve its objectives and was the investment of time, money and resources positively beneficial?
  6. Cultural Value- Did the activity, team or individual have a positive impact on the organisation, the target audience and all others it touched?

HR Director of the Year

In this category judges were looking to recognise an individual among the HR community who has demonstrated excellence in their profession during the past 12 months and that exemplified the attributes and qualities within the overall judging criteria. In short they would be role models of excellence in the world of HR.

FINALIST – Cliff Morton

HR Director of the Year 2018Winner – Jane Walker-Smith

In the face of unprecedented growth at MHA MacIntyre Hudson, Jane Walker-Smith showed both Clarity of Purpose and Creative Flexibility as she built on the firms cultural values to innovate and re-invent the role of HR as a centre of tangible resource centre for staff and clients a like.

In particular judges were impressed with the diverse range of initiatives championed by Jane, having entered a business that was, in the words of their award submission; ‘On a cliff edge’. Initiative like the life coaching and opening up of training to third-party clients were particularly impressive. She is a s one judge put it, “A true role model.”

Brilliance in Innovative Use of Technology

In this category we have two winners.

Judges were looking for organizations that have used technology to move HR forward. It could be via the application of HR software and analytic systems, online recruitment or an e-learning programme. In particular we focussed on those who demonstrated an innovative approach that was symbiotic with corporate strategy. As always, the importance of financial effectiveness was a high priority.

Joint Winners

Brilliance in Innovative Use of Technology - Dubai PoliceWinner (Public Sector) – Dubai Police

The trust and reliance on well-defined institutional performance indicators and clear strategic planning made the Dubai Police stand out for the judges. Their Resourcefulness and Creative Flexibility was clearly demonstrated in the way that they use the fully integrated artificial intelligence system Fajwa.

Built in house this system (aligned to the vision, strategy and culture of the Dubai Police) measured employees' competencies (behavioural, technical) and capabilities (education, performance, skills) versus the ideal requirements for given roles.

We were particularly impressed with Fajwa’s is ability to serve over 20,000 employees smoothly and efficiently in the way it mitigates the subjectivity and subconscious human bias.

HR BRILLIANCE AWARDS _ WINNER - THE AAWinner (Private Sector) – The AA

Courage and Creative Flexibility were at the fore when The AA turned to Microsoft’s Bot Framework, which was still in beta stage at the time. With core code changing ‘under their feet’ during their development phase they manged to create a digital solution that lived up to the brand promise of being ‘Ready for ANYTHING.’

Judges loved the focussed intention of creating not just a chatbot, but rather a ‘brand character’; the ‘cheeky alter ego’ of the corporate brand, as they put it.

The blend of information and inspiration central to the personality of AAbot, and the authenticity of its deliberately awkward un-humanness, undoubtable contributed to a remarkable 266% increase in total job applications.

Brilliance in Recruitment and Retention

Evidence of innovation and bottom line contribution through enhanced recruitment and improved retention were both high in Judges minds in this category. Entries could range from one-off projects in key areas through to the implementation of new policies covering all resourcing activities.  There were two winners, one from the Public Sector and one from the Private Sector.

Joint Winners

Brilliance in Recruitment and Retention -– CSHRWinner (Public Sector) – CSHR (Ministry of Justice) Case Work Team

The impressive effectiveness of the CSHR Casework development programme was brought to life for the judges when they managed to attract over 450 applicants for the first four posts it was responsible for. Born out of a strong focus on diversity and inclusion these trainees were located in numerous geographically locations to overcome recruitment limitations enabling the business to provide a better service to our client base. The scheme has expanded as a result of its success and delivers a first-class advisory service by HR professionals with a passion and desire to succeed.

The Judges felt that mentoring and role modelling were central to their success and contributed greatly to the 8-month programme being able to take candidates with limited HR experience or knowledge, on a journey to become a fully competent HR Case Man

ager.

 

AstraZeneca - HR Brilliance Awards winnerWinner (Private Sector) – AstraZeneca

“In today’s competitive markets, with multiple global and local organisations competing for the same scarce talent and skills, companies need to be much more strategic in their talent acquisition.” In this line from their awards submission AstraZeneca greatly impressed the Judges.

 

Their ambition to put their people at the front and centre by creating what they called ‘Talent Magnets’, meant that they were able to be on the constant lookout for the best possible people to join the business.

Their belief that ‘A players attract A players’ struck the judges as a particularly fine example of focussed intent, that became a guiding principle driving their success.

They managed to dramatically simply some 50 local referral programmes in to just one global referral programme with one identity, on one easily accessible online platform. And all of this achieved in just 9 months!

Brilliance in Employee Engagement

A willingness of each employee to strive to do their best work on a daily basis, has become the leading indicator of performance and competitiveness across all organizations. This idea was high in the minds of judges in this category.

Judges looked for a well-thought out strategy linking employee engagement to the heart of the business, which could include motivation programmes that have made a significant difference to an organisation's performance.

 

Hermes UK - HR Brilliance Awards WinnerWinner – Hermes UK Culture Transformation Champion (Judges Choice Award)

Hermes UK won the judges choice award here because they built on initial positive results, to receive the backing of the board to roll-out a new programme with real Clarity of Purpose; rewarding and supporting staff, a new benefits scheme, work/life balance initiatives, leadership and development, and a new intranet solution.

The effectiveness of the programme is evidenced by a 6 point rise in employee engagement from 67% to 73%, with further growth expected by the end of 2018.

The spring board for all of this was HR Director Jill Maples authorising the launch of a company-wide survey that put the focus squarely on the happiness of Hermes workforce in the workplace.

 

Etisalat - HR Brilliance Awards WinnersWinner – Etisalat

Etisalat impressed the judges by looking beyond traditional methods of engagement to challenge themselves and what they could achieve in finding new, innovative ways to engage staff. The resourcefulness they showed enabled them to resist prevailing market conditions, and transform their engagement model. The inclusion of the Gallup model of Five Essential Elements of Well-Being – career, social, financial, physical, and community well-being was noted for its estimable values focussed intention.

With 15,000 staff across 91 countries and the deployment of over 100 initiatives, was particularly impressive.

HR Team of the Year

Judges were looking for evidence of both team effort and bottom line contribution through enhanced partnerships with the wider business functions. This award recognises the HR team who have excelled within their function and across the organisation.

 

MHA MacIntyre Hudson - HR Brilliance Award Winners Winner – MHA MacIntyre Hudson

Creative Flexibility was to the fore in this worthy winner of HR Team of the Year. In the face of unprecedented growth, a new flexible and innovative HR strategy was put in place that was cost-effective and delivered value-added service to MHA.

The importance of Cultural Value was also recognised by the judges as the MHA HR team used the firm’s own values to reinvent the role of HR. Their Focussed Intent enabled them to successfully challenge the traditional perception of HR as an administrative cost-centre to one of a resource that generates tangible benefits for staff and clients alike.

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