Brilliance in Innovative Use of Technology
In this category we have two winners.
Judges were looking for organizations that have used technology to move HR forward. It could be via the application of HR software and analytic systems, online recruitment or an e-learning programme. In particular we focussed on those who demonstrated an innovative approach that was symbiotic with corporate strategy. As always, the importance of financial effectiveness was a high priority.
Winner (Public Sector) – Dubai Police
The trust and reliance on well-defined institutional performance indicators and clear strategic planning made the Dubai Police stand out for the judges. Their Resourcefulness and Creative Flexibility was clearly demonstrated in the way that they use the fully integrated artificial intelligence system Fajwa.
Built in house this system (aligned to the vision, strategy and culture of the Dubai Police) measured employees' competencies (behavioural, technical) and capabilities (education, performance, skills) versus the ideal requirements for given roles.
We were particularly impressed with Fajwa’s is ability to serve over 20,000 employees smoothly and efficiently in the way it mitigates the subjectivity and subconscious human bias.
Winner (Private Sector) – The AA
Courage and Creative Flexibility were at the fore when The AA turned to Microsoft’s Bot Framework, which was still in beta stage at the time. With core code changing ‘under their feet’ during their development phase they manged to create a digital solution that lived up to the brand promise of being ‘Ready for ANYTHING.’
Judges loved the focussed intention of creating not just a chatbot, but rather a ‘brand character’; the ‘cheeky alter ego’ of the corporate brand, as they put it.
The blend of information and inspiration central to the personality of AAbot, and the authenticity of its deliberately awkward un-humanness, undoubtable contributed to a remarkable 266% increase in total job applications.