11th Annual

INTERNAL COMMUNICATIONS

BRILLIANCE AWARDS

23 December 2025

London, UK

IC Brilliance Award Categories

Extended Entry Deadline:

11 November 2024

Finalists Announced:

18 November 2024

Awards Evening:

23 January 2025

IC Agency/Consultancy of the Year Award

The IC Agency / Consultancy of the Year Award recognises the exceptional contributions of a consultancy firm in the field of internal communications. This award honours a agency/consultancy that has demonstrated outstanding expertise, innovative solutions, and impactful strategies in supporting organisations to enhance their internal communications. The winning consultancy should showcase a proven track record of delivering transformative results, improving employee engagement, and fostering effective communication within their client organisations. This includes offering strategic advice, implementing effective communication tools, and providing comprehensive support that addresses the unique needs of each client, ultimately driving organisational success and employee satisfaction.

Brilliance in Internal Communications Strategy Award *NEW*

The Brilliance in Internal Communications Strategy award recognises the most effective and innovative overall internal communications approach that has significantly enhanced employee engagement, organisational alignment, and communication flow. This award honours a strategy that demonstrates a comprehensive understanding of the organisation’s needs, employs creative and effective methods, and delivers measurable results. The winning strategy should showcase exemplary planning, execution, and evaluation, leading to tangible improvements in employee morale, productivity, and alignment with the organisation's goals and values.

Brilliance in Use of Technology in IC Award

The Brilliance in Use of Technology in Internal Communications (IC) Award recognises the most innovative and effective use of technology to enhance internal communications within an organisation. This award honours a project or initiative that leverages cutting-edge technology to improve the way information is shared, accessed, and engaged with by employees. The winning entry should demonstrate how technology has been strategically integrated to streamline communication processes, increase accessibility, and foster a more connected and informed workforce. This can include the use of intranets, employee apps, social media platforms, AI-driven tools, and other digital solutions that have significantly improved internal communications.

Brilliance in Internal Communications Campaign Award

The Brilliance in Internal Communications Campaign Award celebrates the most impactful and creative internal communications campaign that has delivered exceptional results and achieved its intended objectives. This award honours a campaign that demonstrates innovative thinking, strategic planning, and effective execution, leading to significant improvements in employee engagement, communication, and overall organisational alignment. The winning campaign should showcase clear objectives, measurable outcomes, and a compelling narrative that resonates with employees, fostering a stronger connection to the organisation's mission and values.

Brilliance in Employee Engagement Award

The Brilliance in Employee Engagement Award recognises the most outstanding initiative that has successfully boosted employee engagement within an organisation. This award honours a project or programme that has effectively enhanced employee morale, participation, and connection to the organisational mission and values. The winning initiative should demonstrate innovative approaches, strategic planning, and impactful execution, resulting in measurable improvements in employee satisfaction, retention, and productivity. This can include a wide range of activities such as engagement surveys, recognition programmes, team-building events, and communication campaigns that have significantly contributed to creating a motivated and engaged workforce.

Brilliance in Employee Experience Award

The Brilliance in Employee Experience Award recognises the most outstanding initiative or programme that has significantly enhanced the overall employee experience within an organisation. This award honours efforts that demonstrate innovative approaches, strategic planning, and impactful execution, resulting in a more engaged, satisfied, and productive workforce. The winning initiative should showcase how it has improved various aspects of the employee journey, including onboarding, development, recognition, and wellbeing. By fostering a positive and supportive work environment, this award celebrates the initiative's success in creating a culture where employees feel valued, motivated, and connected to the organisation's mission and values.

Change Communications Brilliance Award *NEW*

The Change Communications Brilliance Award recognises the most effective and innovative communication strategy or campaign that has successfully supported significant organisational change. This award honours initiatives that demonstrate exceptional planning, creativity, and execution in communicating change to employees, ensuring smooth transitions and maintaining trust. The winning entry should showcase a deep understanding of the complexities of change management, employing clear, transparent, and engaging communication methods that address employee concerns and foster a positive outlook. This award celebrates the initiative's ability to drive organisational change while maintaining a cohesive, informed, and motivated workforce.

Brilliance in AI-Powered IC Solutions Award *NEW*

The Brilliance in AI-Powered IC Solutions Award recognises the most innovative and impactful use of artificial intelligence to enhance internal communications within an organisation. This award honours a project or initiative that leverages AI technology to improve communication processes, personalise employee interactions, and streamline information sharing. The winning entry should demonstrate how AI has been strategically integrated to provide actionable insights, automate routine tasks, and enhance the overall employee experience. This can include the use of AI-driven chatbots, sentiment analysis tools, personalised content delivery systems, and other AI applications that have significantly transformed internal communications, fostering a more connected and informed workforce.

Brilliance in Crisis Communications Award *NEW*

The Brilliance in Crisis Communications Award recognises the most outstanding internal communication strategy implemented during or after an economic, social, or political crisis. This award honours initiatives that demonstrate exceptional planning, transparency, and empathy in addressing the challenges posed by the crisis. Entries should detail the nature of the crisis and discuss the impact the internal communications approach had on the organisation. The winning initiative should showcase how timely and clear communication helped maintain employee trust, provided essential information, and supported organisational stability. This award celebrates efforts that successfully managed uncertainty, fostered a sense of community, and ensured that employees remained informed, supported, and engaged throughout and following the challenging period.

Brilliance in Employee Wellbeing Award *NEW*

The Brilliance in Employee Wellbeing Award recognises the most outstanding internal communications initiative that has significantly enhanced the overall wellbeing of employees within an organisation. This award honours efforts that demonstrate innovative approaches, strategic planning, and impactful execution in internal communications, resulting in a healthier, more engaged, and more productive workforce. The winning initiative should showcase how internal communications have improved various aspects of employee wellbeing, including mental, physical, and emotional health, work-life balance, and overall job satisfaction. By fostering a supportive and positive work environment, this award celebrates the initiative's success in creating a culture where employees feel valued, motivated, and well-cared for through effective internal communications.

Best Use of Social Media and Digital Channels Award *NEW*

TheBest in Use of Social Media and Digital Channels Award recognises the most innovative and effective use of social media and digital platforms in internal communications. This award honours initiatives that demonstrate exceptional creativity, strategic planning, and impactful execution in leveraging digital channels to enhance internal communications. The winning entry should showcase how social media and digital tools have been used to improve engagement, streamline communication, and foster a more connected and informed workforce. This award celebrates the innovative use of technology to create dynamic and interactive communication experiences that significantly contribute to the organisation's internal communications success.

Brilliance in Intranet Award *NEW*

The Brilliance in Intranet Award recognises the most outstanding and effective intranet platform within an organisation. This award honours an intranet that demonstrates exceptional user-friendliness, innovative features, and impactful design, significantly enhancing internal communications and employee engagement. The winning intranet should showcase how it has improved accessibility to information, facilitated collaboration, and provided valuable resources to employees. By offering a seamless and engaging user experience, this award celebrates the intranet's success in fostering a connected, informed, and productive workforce.

Internal Communications Team of the Year Award

The Internal Communications Team of the Year Award recognises the exceptional performance, creativity, and collaboration of an internal communications team within an organisation. This award honours a team that has demonstrated outstanding expertise and innovation in driving effective communication strategies that significantly enhance employee engagement, organisational alignment, and overall communication flow. The winning team should showcase a strong commitment to excellence, delivering measurable results through strategic planning, innovative campaigns, and exemplary execution. This award celebrates the team’s ability to foster a transparent, informed, and connected workplace culture, contributing to the organisation’s success and employee satisfaction.

IC Professional of the Year Award

The IC Professional of the Year Award celebrates an individual who has demonstrated exceptional skill, leadership, and innovation in the field of internal communications. This award honours a professional who has made significant contributions to their organisation by developing and implementing effective communication strategies that enhance employee engagement, foster organisational alignment, and improve the overall communication landscape. The winning professional should exhibit outstanding expertise, creativity, and dedication, with a proven track record of delivering measurable results and driving positive change within their organisation. This award recognises their commitment to excellence and their pivotal role in shaping a transparent, connected, and motivated workplace culture.

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