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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Former Group HR Director Post Office Ltd

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Former Group HR Director Post Office Ltd

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

Science of Behaviour for the World of HR and IC by Tom Griffin

/ Article, BOC, HR Summit, Internal Communications, Interview
Science of Behaviour by Tom Griffin

Behavioural Strategist Tom Griffin brings the science of behaviour insight to BOC in a regular series of posts on this exciting innovation for the world of HR & IC

The Art and Science of Business Communication

Great communication is not what’s said; it’s what is heard and believed. More than that, it’s defined by what people actually do as a result. At its best great communication helps us make better choices about what we believe and how we behave.

In March the BOC IC Conference will gather together some of the leading thinkers in corporate communication, with some of it’s leading practitioners. The key themes revolve around trust, change, engagement and the insights we get from the measuring of success. By bringing the empirical science of human behaviour into the mix, all who attend will get a rare chance to glimpse a future based on observed fact and quantified insight. It will be an experience that takes us all on a journey which promises to travel far beyond the realms of traditional employee engagement.

So, in order to know what promises Behavioural Insight holds for the future of IC, lets look back a little and see where the direction of travel is leading.

Over the last decade or so the science of human behaviour has been enabling enlightened organisations to focus the development of their people and their organisation with great clarity and purpose. This has proven to be so effective that in 2010 the UK government bought Behavioral Insights into the heart of how it makes and communicates policy with No.10’s Behavioral Insights Team (the Nudge Unit as it became known). These insights are now entering the world of business communication and are set to transform not just how it is done, but more importantly the effect that it has. So what do Behavioural Insights look like in action and how can we use them to make a difference?

‘Stories From the Lab of Life’

This series of blogs, called ‘Stories From the Lab of Life’, will become a compendium of truths and insights into how we human beings actually work, building into a resource library of behavioural triggers that can be used to focus business communication firmly on the behavioural outcomes it is intended to produce. Every week this blog will share fascinating case studies of empirical behavioural experiments that have measured and proven the effect that certain behavioral triggers have on people’s beliefs and behaviours. It will be the art and the science of great communication coming together in bite sized behavioural insights.

This first ‘Story From the Lab of Life’ shows just how impactful behavioral insights and triggers can be. Simply by presenting information in a different way you not only change people’s opinion of something and therefor their subsequent choices and behaviours, you can also fundamentally change the way they perceive the world around them and their beliefs about how it works… with out recourse to hypnosis! It’s a story that reveals how the behavioral insights of Pattern Recognition and Cognitive Bias mean that the choices we think we are making at any given moment are in fact made subconscious before we are even consciously aware of their having been made. The way we make choices is in fact based on decisions, choices and patterns that we actually assimilated perhaps years before.

The story is called ‘Squaring the diamond’ and as a bit of a bonus, it starts with another brief and entertaining behavioural insight involving Fredrick the Great of Prussia and the humble potato!

Behaviour Insights have already begun to influence the way organisations develop people and structure their businesses, it informs government policies and how they are communicated, and it is now entering the world of Internal communication. The future has never look so exciting, creative and abundant with new opportunities and possibilities… enjoy!

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About the Author: Tom Griffin – Behavioural Strategist and Storyteller

In an eclectic career Tom has been a classical actor, an opera singer, and an entrepreneur developing, running and then selling his own brand experience marketing agency. He is as much at home on the stages of London’s West End and he is in the boardrooms or conference rooms of some of the worlds most respected brands and businesses.

Tom has been entertaining, educating and coaching for over three decades. He is passionate about people and helping them unlock their true potential. He is a leading thinker in the field of applied behavioural strategy, personal development and organisational change. He is also a sought-after coach and trainer, having worked with brands such as British Airways, O2, Microsoft, Google, Green Flag and Peugeot as well as individuals in politics, the arts, entertainment, finance and the media.

He is equally at ease whether working with CEOs or with frontline staff, and whether coaching one on one, training groups or presenting at conferences and seminars. Tom’s mix of creative development and hands-on delivery has seen him inspire and motivate staff and customers, reinvigorate brands, launch products, change cultures, refine communications and create leaders throughout whole organisations.

Over 17 years as creative director of his own agency Sledge, he was responsible for winning 10’s of millions of pounds worth of business and building an agency of significant worth and reputation. After selling Sledge in 2007 Tom spent five years studying behavioural science in all its many forms and is a Master Practitioner in wide range of behavioural disciplines including NLP, Coaching, and Applied Neuroscience.

Read up on Life Lab Stories blogpost by Tom Griffin

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